Mumbai: Baroda BNP Paribas Mutual Fund has named Yogesh Apte as Head of Digital Business, marking a strategic move to strengthen its digital innovation, investor experience, and technology-led distribution initiatives.
Yogesh joins the company from DSP Mutual Fund, where he served as Growth & Digital Marketer. He brings with him extensive experience in digital marketing, transformation, analytics, and customer experience, having previously worked with Cognizant, AU Small Finance Bank, Liberty General Insurance, Birla EduTech, and Booming Digital, a firm he founded in 2015.
Announcing his new role on LinkedIn, Yogesh Apte shared, “#CareerAnnouncement I’m happy to share that I’m starting a new position as Head of Digital Business at Baroda BNP Paribas Mutual Fund! The mandate ahead is clear — elevate investor experience, accelerate digital distribution experience, and bring innovation to the forefront. But this is not a journey we build in isolation — it is a co-creation journey with the ecosystem.
To partners across digital, AdTech, Martech, product, CX, media, fintech and platform networks — let’s collaborate to shape what meaningful financial experience looks like next.
Opportunities to explore together:
- Designing richer investor journeys
- AI-led personalization and audience intelligence
- Smarter digital acquisition & engagement loops
- Building new distribution and product experience pathways
If your team is building something bold in this space — my inbox is open. Let’s create impact together. Onwards — to building something that truly moves the category.”
With a proven track record in AI-led personalization, digital acquisition, and audience engagement, Yogesh’s appointment signals Baroda BNP Paribas Mutual Fund’s continued focus on driving growth through innovation and collaboration across digital ecosystems.
