Mumbai: Pitch To Get Rich, India’s first fashion entrepreneurship reality series, has emerged as a breakout global success, streaming in India, the UK, Canada, and Singapore, and ranking among the top titles in the Reality Series category across multiple regions.
Conceptualised by Sanjay Nigam, Founder of the Fashion Entrepreneur Fund (FEF), and produced in collaboration with Dharmatic Entertainment, the show marks a significant milestone in India’s entertainment industry — a homegrown reality format that seamlessly fuses fashion, business, and cinematic storytelling.
Hosted by Karan Johar, Pitch To Get Rich features an illustrious panel of judges and mentors including Akshay Kumar, Manish Malhotra, Malaika Arora, and other leading investors and entrepreneurs. Over the course of the show, they evaluate and mentor 14 emerging fashion-founder brands, each competing for a share of an ₹40 crore investment pool.
Among the innovative brands featured this season are CloudTailor, House of Armuse, Philocaly, Dmodot, Stylox India, BANANA Labs, Banana Club, Heritage Bazaar, and Vardi, each representing new ideas in sustainability, design, and strategic business thinking.
Currently streaming on JioHotstar, the show has struck a strong chord with audiences worldwide — reflecting both India’s creative momentum and the global appetite for authentic entrepreneurial storytelling.
Commenting on the show’s success, Sanjay Nigam, Founder of FEF and creator of Pitch To Get Rich, said, “This show is not just about fashion, it’s about ambition, ideas, and India’s creative economy. Seeing an Indian format resonate globally reaffirms our belief that India can create world-class entertainment IP.”
With its dynamic mix of celebrity mentorship, startup energy, and high-stakes fashion innovation, Pitch To Get Rich cements itself as a defining export of India’s creative and entrepreneurial spirit — a show where fashion meets funding, and dreams meet global recognition.
