Shanghai: MullenLowe Lintas Group Mumbai has emerged as a Gold winner at the 2025 ONE Asia Creative Awards, one of APAC’s most prestigious showcases of creative excellence. The agency, in collaboration with Digital Rhetoric Pune and Doceree Noida, secured the top honour for “DawAI Reader” for Alkem Laboratories in the Creative Use of Data, Data for Good category. The work also picked up a Silver and a Merit.
India delivered a strong performance this year with a total of one Gold, five Silver, eight Bronze, and 11 Merits across categories. The complete tally of Gold, Silver, and Bronze wins from India is listed below:
Gold:
- MullenLowe Lintas Group Mumbai with Digital Rhetoric Pune and Doceree Noida — “DawAI Reader” for Alkem Laboratories in Creative Use of Data, Data for Good
Silver:
- DDB Mudra Group Mumbai with The Bombay Film Company Mumbai — “Great In-Game Wedding” for Battlegrounds Mobile India in Interactive, Online & Mobile, Online Advertising & Mobile Video
- DDB Mudra Group Mumbai with The Bombay Film Company Mumbai — “Great In-Game Wedding” for Battlegrounds Mobile India in Gaming, Community Building
- MullenLowe Lintas Group Mumbai with Digital Rhetoric Pune and Doceree Noida — “DawAI Reader” for Alkem Laboratories in Creative Use of AI, Branded AI
- Ogilvy Bengaluru — “Eye Test Menu” for Titan Eye Plus in Direct Marketing, Non-traditional & Guerrilla Marketing
- Ogilvy India Mumbai — “Chai Bansuri – The Tea Flute” for Brooke Bond Taj Mahal Tea in Experiential & Immersive, Brand Installation
Bronze:
- BANG BANG Mediacorp Mumbai with FCB Kinnect Mumbai — “SA SA LE LE’” for Flipkart in Moving Image & Sound Craft, Original Music
- DDB Mudra Group Mumbai with The Bombay Film Company Mumbai — “Great In-Game Wedding” for Battlegrounds Mobile India in Design, Promotional
- McCann Worldgroup India Gurugram — “Fit My Feet” for Buckaroo India in Creative Effectiveness, Consumer Goods
- McCann Worldgroup India Gurugram — “Clap” for Odomos in Radio & Audio-First, Use of Humor
- Ogilvy Bengaluru — “Eye Test Menu” for Titan Eye Plus in Media, Media-Led Creative Execution
- Ogilvy India Mumbai — “Vi Guardian Beads” for VI (Vodafone Idea) in IP & Product Design, Physical Product
- Ogilvy India Mumbai — “Chai Bansuri – The Tea Flute” for Brooke Bond Taj Mahal Tea in Out of Home, Experiential & Installations
- Studio Eeksaurus Productions Mumbai — “Desi Don” for Centre for Pastoralism in Moving Image & Sound Craft, Animation
Across APAC, Grey Advertising Hong Kong took home Best of Show for “Pantene Pet Pit,” alongside multiple discipline awards. This year’s ONE Asia jury, comprising top creatives from 12 markets, selected winners across seven disciplines, including Branded Entertainment, Direct Marketing, Film & Video, and Social Media.
A total of 19 Gold, 42 Silver, 53 Bronze, and 76 Merits were awarded across 14 countries and regions, including Australia, China, India, Indonesia, Japan, Singapore, South Korea, and Thailand.
The awards also recognised standout work contributing to sustainability and social impact. The 2025 ONE Asia Green Award went to TBWA\SMP Makati City for “Washtag Nation,” while the SDG Awards, created in partnership with the UN Office for Partnerships and PVBLIC Foundation, honoured campaigns by Motion Sickness Auckland and MullenLowe TREYNA Makati City.
Now in its fifth year, ONE Asia continues to elevate the region’s creative landscape while rotating judging locations to immerse jurors in local culture. This year marked its first judging edition in Seoul, powered by main sponsor Black Cat White Cat Music.
The results from ONE Asia will feed into key global and regional creative rankings, including the 2025 ONE Asia Creative Rankings, Campaign Brief Asia Rankings, and The One Club Global Creative Rankings.
The complete showcase of winners is available on the ONE Asia platform.
