MUMBAI: Tata CLiQ Luxury, a premier luxury lifestyle platform, has launched its latest Black Friday campaign film featuring author, entrepreneur, former actor, and columnist Twinkle Khanna. In the video, Twinkle is the founder and headmistress of the fictional ‘Twinkle’s School of Unexpected Lessons’, where she delivers a masterclass on how to navigate and delightfully surrender to Black Friday temptations.
Set in a warm, mock-academic environment, the video opens with Twinkle scrolling through her phone before looking up and announcing, “Tata CLiQ Luxury’s Black Friday Sale is live.” What follows is a series of amusing “lessons” delivered in her signature poker-faced humour, transforming everyday shopping impulses into comic study material. From whispering about “deals worth taking notes on” to declaring, “good things come to those who wait… and claim their watch in style”, each lesson blends playful observations, elegant visuals, and self-aware charm.
As the video unfolds, Khanna flips through her notebook of tongue-in-cheek insights, sharing lessons on the joy of dressing up and giving in to the temptation, culminating in her final takeaway: “When luxury calls at Black Friday prices, you answer, no questions asked.”
From handpicked collections to exclusive offers, limited-edition drops, and hidden rewards curated for the discerning eye, the Black Friday Sale on Tata CLiQ Luxury invites viewers to experience a world where every discovery feels unexpected yet unmistakably refined.
Enjoy up to 50% off on premium and luxury global and Indian brands across fashion, accessories, watches, jewellery, beauty, home décor, and more during the Black Friday Sale on Tata CLiQ Luxury.
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