New Delhi: The United Nations Development Programme (UNDP) has launched #ClimateCounts, a global awareness campaign aimed at combating climate misinformation and driving evidence-based public engagement. The initiative spotlights 30 verified climate facts presented through powerful, visually compelling content designed to make climate change more personal, relatable, and urgent for people around the world.
Timed alongside the COP 30 Climate Conference in Belem, Brazil (November 10–21), and marking the 10th anniversary of the Paris Agreement, the campaign is part of UNDP’s broader strategy to spark informed conversations and mobilize communities toward climate action.
As part of the global effort, UNDP India is highlighting a major national milestone — 50% of India’s installed electricity capacity now comes from non-fossil fuel sources, underscoring the country’s strong progress in clean energy transition and its growing climate leadership within the Global South.
“#ClimateCounts reminds us that progress is possible when we act together, guided by science and evidence,” said Dr. Angela Lusigi, Resident Representative, UNDP India. “India’s clean energy progress shows what can be achieved when ambition is matched by action. Through this campaign, we hope to encourage informed choices that empower people and communities to drive a more sustainable and resilient future.”
The initiative is being bolstered globally through participation from UNDP Goodwill Ambassadors and youth climate champions. In India, the campaign is supported and amplified by National SDG Advocate Bhumi Pednekar and Youth Climate Champion Prajakta Koli, both of whom play a critical role in engaging young audiences and expanding climate literacy.
The campaign will initially be available in English, French, Spanish, and Portuguese, with additional languages rolling out progressively. #ClimateCounts aims to close information gaps, strengthen climate literacy, and empower individuals and communities to take action — and demand greater action — on climate issues.
The initiative builds on UNDP’s extensive climate portfolio. Through its Climate Promise, the UN’s largest global climate program, UNDP supports over 140 countries with more than US$2.45 billion in grant financing, covering adaptation, mitigation, carbon markets, climate strategy, and climate resilience. In India, UNDP works with over US$200 million in grant financing alongside government ministries, private-sector partners, philanthropic organizations, and civil society to implement projects focused on climate change and disaster risk reduction.
Campaign
Bhumi Pednekar:
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Prajakta Koli:
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