Mumbai: Fortune Refined Soybean Oil, India’s No. 1 refined soybean oil brand from AWL Agri Business Ltd. (formerly Adani Wilmar Ltd.), has unveiled a heartwarming new video campaign featuring Bollywood superstar Akshay Kumar. Rooted in a quintessential Indian tradition, the film spotlights how health sits at the centre of everyday interactions — from courtyard conversations to casual neighbourhood greetings.
The campaign opens with Akshay Kumar engaging in warm, familiar exchanges, greeting people with genuine concern: “Kaise ho? Sab theek?” Fortune uses this relatable cultural insight to reinforce a simple truth — in India, checking on someone’s health is not just courtesy, it is an expression of care.
Speaking about the campaign, Mukesh Mishra, Joint President, Sales & Marketing, AWL Agri Business Ltd., said, “In India, asking about someone’s health is not a formality, it’s a language of love. With this film, and with Akshay Kumar bringing this sentiment to life, we wanted to recognise that gesture and position Fortune Refined Soybean Oil as more than just an ingredient — it is a silent caretaker in every home. When families choose Fortune, they choose care, trust, and health for their loved ones.”
The film subtly introduces Fortune Refined Soybean Oil as the everyday choice that upholds this shared commitment to well-being. Without being preachy, it reinforces the belief that “Jab Sehat Badhiya, Toh Sab Badhiya.” The narrative captures how good health fuels energy, togetherness, and peace of mind — all beginning with mindful choices in the kitchen.
Sharing the creative approach, Puneet Kapoor, Chief Creative Officer – Ogilvy South, added, “With this film, we wanted to reflect a truth every Indian instinctively knows: that checking in on someone’s health is how we greet each other, and it remains one of the purest forms of care. We aimed to shape a narrative that feels real and personal, inspired by the everyday greeting rituals across states that define our culture.”
Fortune Refined Soybean Oil is fortified with Nutri 5, offering five key health benefits — improving eyesight, boosting bone health, maintaining healthy blood cholesterol levels, providing natural antioxidants, and enhancing immune function. Its light, clean, and nutritious formulation has made it a trusted favourite across Indian households.
The new campaign reinforces Fortune’s position not just as an essential cooking ingredient, but as a brand deeply connected with nurturing the health and happiness of Indian families.
