Mumbai: Industry veterans Amit Dhawan and Preetesh Chouhan have announced the launch of VibeTheory, an AI-powered creative experience and digital transformation company. The venture is designed to blend technology, creativity, and strategy, enabling brands to evolve in an increasingly intelligent and adaptive digital ecosystem.
Built on the philosophy that existence is about flow, not force, VibeTheory aims to make ideas easier, execution smoother, and creativity limitless. The company views AI not as a visible layer but as the quiet rhythm underlying every creation, leaving behind pure, human, and effortless experiences.
Amit Dhawan, Co-Founder, said, “VibeTheory is about decoding the science behind emotion. It is where creativity learns, strategy feels, and growth thinks. We are here to help brands find their natural rhythm in an intelligent world.”
Preetesh Chouhan, Co-Founder, added, “AI isn’t a trend, it’s the wildfire reshaping businesses. After two decades in digital transformation across APAC, I have learned that the most impactful innovation is intuitive. VibeTheory bridges data with desire, connecting machine intelligence with human instinct, precisely and empathetically. We aim to co-create a purpose-built AI transformation engine for our partners & brands.”
VibeTheory focuses on AI-led design, automation, and experience strategy, helping businesses transition from static storytelling to adaptive, insight-driven ecosystems. The company integrates expertise in data, design, and technology to shape how brands think, feel, and grow in the age of intelligence.
Preetesh Chouhan brings over 20 years of experience in digital transformation across India, Australia, Singapore, Indonesia, the Philippines, and Malaysia, driving innovation in product development, automation, and customer experience. Amit Dhawan, an IIM Ahmedabad alumnus, has led and scaled creative agencies including Schbang Delhi, Sociowash, and Art-E Mediatech, helping brands modernize with clarity and impact.
VibeTheory is part of the Nuural Network, a connected ecosystem of ventures shaping the future of creativity, technology, and transformation.
