Mumbai: In a landmark move for the global entertainment and blockchain industries, Mugafi, the entertainment and IP studio led by Vipul Agrawal, and Redacted Group, the web3 ecosystem founded by Shan Kumar, have announced the launch of the Mugafi Entertainment IP Launchpad on Avalanche.
Touted as the world’s first on-chain entertainment IP investment platform, the launchpad tokenizes more than USD 1 billion worth of film, anime, music, sports, and comic intellectual property, enabling global investors to participate in entertainment-backed revenue streams with transparent, real-time performance tracking and 24/7 liquidity.
Mugafi brings significant industry expertise into this next phase, with multiple projects currently underway, including collaboration on the Nagarjuna–Dhanush starrer Kubera and a slate of over ten films in various stages of production. The company is backed by marquee venture partners including HashedEM, Nexus Venture Partners, and StartupXSeed, reinforcing its position in shaping the future of entertainment financing.
The partnership with Redacted Group—supported by Spartan Group, Animoca Brands, and Polygon Ventures—will offer the Redacted community priority access to curated entertainment IP deals and early platform participation.
Central to the platform is Mugafi’s proprietary AI engine, IPScore, which evaluates IPs on parameters such as commercial potential, risk, and cultural relevance, ensuring superior-quality investment opportunities.
Speaking on the launch, Vipul Agrawal, Founder, Mugafi, said, “Tokenizing entertainment IP is a natural evolution for the industry. With Avalanche and Redacted, we are creating the world’s first full-stack ecosystem where creators, investors and audiences can share value from day one. This is how the next generation of entertainment will be built.”
Echoing this vision, Shan Kumar, Co-Founder and CEO, Redacted Group, added, “Our goal at Redacted has always been to expand access to high-quality real world asset opportunities. Bringing entertainment IP on chain with Mugafi, positions us at the forefront of a trillion-dollar transformation that will redefine how global media is financed and owned.”
The launch marks a pivotal moment in making entertainment a globally investable asset class, placing Mugafi, Redacted Group, and Avalanche at the forefront of the world’s first fully on-chain entertainment economy.
