Mumbai: AU Small Finance Bank (AU SFB), India’s largest Small Finance Bank and the first to receive in-principle approval from the Reserve Bank of India to transition into a Universal Bank, has announced the appointment of Ranbir Kapoor and Rashmika Mandanna as its new brand ambassadors. The strategic collaboration reinforces the bank’s efforts to build a preferred national banking brand with strong resonance across metro, urban, and deeper Bharat markets.
Ranbir Kapoor’s widespread popularity and credibility among urban professionals, combined with Rashmika Mandanna’s strong connect with younger audiences across the country—including southern India—bring together a compelling mix of aspiration, authenticity, and regional relevance. Their combined influence is set to accelerate AU SFB’s brand considerations across diverse customer segments.
The partnership further strengthens AU SFB’s focus on driving higher preference for its core offerings in Savings and Current Accounts. With its well-established liabilities franchise and customer-centric service philosophy, AU SFB aims to leverage high-impact storytelling through relatable personalities who reflect the expectations of modern banking consumers.
AU SFB will soon roll out an integrated 360-degree media campaign featuring both brand ambassadors across television, digital, social media, and print platforms. The campaign will spotlight product differentiation, superior customer experience, and AU SFB’s growing presence across India.
Sanjay Agarwal, Founder, MD & CEO, AU Small Finance Bank, said, “As we prepare for our transition into a Universal Bank, strengthening customer consideration for our core offerings becomes even more important. Ranbir and Rashmika connect deeply with different parts of India and different types of audiences. Their presence helps us speak to young professionals, emerging entrepreneurs, and families across regions with clarity and confidence. Our upcoming 360-degree campaign across television, digital, and print will showcase the strengths of our product offerings and reinforce the promise of superior customer experience from AU.”
Sharing his excitement about the association, Ranbir Kapoor said, “Banking, for me, is at its best when it brings together trust, ease, and products that genuinely simplify life. AU has created something impressive by growing across the country while still keeping the customer at the centre. Their products are designed with real everyday insight and a balance of innovation and trust. I’m thrilled to be part of the AU family as they continue to bring this experience to more people across India.”
Rashmika Mandanna added, “Good banking is more than just transactions; it’s about being a trusted partner in one’s financial journey. AU Small Finance Bank’s focus on customer-centricity, innovation, and reaching out to millions with their inclusive approach caught my attention, which is why I’ve partnered with them. Their recently launched ‘M’ circle initiative is a great example of building something thoughtful, helpful, and genuinely empowering for women. It reflects a bank that listens and responds. I’m excited to be associated with AU family as they connect with young India through their commitment and care.”
