Mumbai: The National Stock Exchange of India (NSE) has launched a nationwide investor awareness campaign titled “Soch Kar, Samajh Kar, Invest Kar”, drawing inspiration from the recent hit sci-fi series Stranger Things. The campaign aims to alert investors to the rising threat of fake trading apps and fraudulent investment platforms.
The show’s iconic Upside Down world, where reality appears normal but is subtly distorted, serves as a metaphor for how deceptive platforms operate in real life — appearing legitimate while hiding significant risks. These fake apps often lure investors with promises of guaranteed profits, highlighting clear warning signs of financial fraud.
Through this campaign, NSE seeks to educate investors using the Stranger Things-inspired analogy. Just as the characters in the show navigate the dangers of the Upside Down, investors are encouraged to remain vigilant and recognize distortions in online investment platforms.
The campaign urges investors to:
- Think carefully (Soch Kar) before downloading any trading or investment app.
- Understand thoroughly (Samajh Kar) whether the platform is genuine, regulated, and secure.
- Invest wisely (Invest Kar) only after verifying authenticity through official and trusted sources.
The campaign will leverage social media platforms such as Instagram and Facebook, alongside digital content and outreach programs across India, to provide practical guidance and highlight warning signs of financial fraud.
NSE continues to reinforce its commitment to investor protection through regulatory collaboration and educational initiatives, aiming to build a financially informed and secure investor community where individuals can confidently navigate investments without falling prey to fraud.
View this post on Instagram
