Mumbai: HDFC Life, a life insurance companies, has rolled out ‘Life Ki Script’, a digital-first campaign featuring actor Cyrus Broacha. This campaign aims to emphasise the importance of being financially prepared to deal with life’s unexpected plot twists.
The campaign follows from the key insight that Indians are not financially well-prepared to handle life’s uncertainties and there’s a significant gap of 26 points in terms of their actual readiness v/s how ready they think they are, largely due to lack of action towards financial planning.
The campaign showcases three films, promoting life insurance product categories viz. Term, Savings and Retirement, and how they enable individuals plan for various long-term goals based on their life stage and financial needs. The campaign films creatively use relatable and humorous narratives to drive home the point. The campaign is being promoted on various digital and social media platforms for 5 weeks, with select impact properties and innovative elements.
Pritika Shah – Head of Marketing, HDFC Life said, “Just like a well-written film script gives characters the strength to face any plot twist; a solid financial plan enables you to face the uncertainties of life. With ‘Life Ki Script,’ we have created fun, cinematic ads to encourage individuals to take charge of their financial journey with life insurance products depending on their life stage and financial needs. Whether you are saving for the future, protecting your family’s financial future, or just planning for a comfortable retirement, HDFC Life has solutions to keep you ready for whatever comes next.”
HDFC Life added that it has always maintained an awareness-led approach to connect with the audiences. In addition to the ‘Life ki Script’ campaign, the Company has recently launched insurance awareness series for Term and Retirement product categories. ‘Term FAQ series’ with actor Anup Soni and ‘Retirement FAQ series’ with actor Shishir Sharma are two such initiatives aimed at creating greater understanding about the product categories.
