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Home Digital Frontier

Dainik Bhaskar App Records 2.1 Crore MAUs with 21-Minute Average User Engagement During Bihar Election Results

by MN4U Bureau
December 11, 2025
in Digital Frontier
Reading Time: 1 min read
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Dainik Bhaskar App Records 2.1 Crore MAUs with 21-Minute Average User Engagement During Bihar Election Results
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Mumbai: Dainik Bhaskar Group, India’s largest circulated daily newspaper operator and the country’s leading Hindi and Gujarati news app publisher, has achieved a significant digital milestone. On Bihar Election Results Day (14 November 2025), the Dainik Bhaskar app recorded 2.1 crore monthly active users (MAUs) across India, with an average time spent of 21 minutes per user, the highest among all news apps in the country.

This surge in engagement was driven by an array of interactive and original features designed for the Bihar elections, including election history programming, real-time voting and results updates, the Bhaskar Reporter Poll, an AI-powered election chatbot, live video streaming, short reels, constituency-wise results maps, candidate surveys, and a civic issues portal. These innovations delivered record-breaking engagement and reinforced Dainik Bhaskar’s leadership in digital news consumption.

Girish Agarwal
Girish Agarwal

Commenting on the milestone, Girish Agarwal, Promoter Director, Dainik Bhaskar Newspaper Group, said, “When India and Bihar wanted credible, real-time information on elections, they turned to the Dainik Bhaskar App — and they stayed with us for average 21 minutes on All India basis. This unparalleled engagement positions Dainik Bhaskar App as the most powerful and effective platform in India at scale.”

Tags: Dainik BhaskarDainik Bhaskar Newspaper GroupGirish Agarwal

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