Mumbai: JD Noida Ninjas, a franchise of the Uttar Pradesh Kabaddi League (UPKL), have announced popular Haryanvi singer, performer and actor Sapna Choudhary as the Brand Ambassador of the team for the upcoming Season 2.
A widely recognised cultural figure from North India, Sapna Choudhary commands a strong following across music, television and digital platforms. She rose to national prominence following her appearance on Bigg Boss Season 11, after which her visibility expanded well beyond regional markets. Over the years, she has built a diverse and sustained fan base, positioning her as a powerful influencer. Her association with the JD Noida Ninjas is expected to significantly enhance the franchise’s visibility, fan engagement and regional connect.
Commenting on the announcement, Sambhav Jain, Founder and Director, SJ Uplift Kabaddi, said, “It’s encouraging to see the Noida Ninjas franchise grow and build its own identity within UPKL. As the league evolves, teams need to establish a strong connection with their fan base, and Sapna Choudhary’s association adds that connection to the journey. Her presence reflects how franchises are broadening their engagement as they grow within the league ecosystem.”
Sapna Choudhary, Brand Ambassador, JD Noida Ninjas, added, “UPKL Season 2 will be held in Noida from December 24, and I’m excited to support the JD Noida Ninjas this season. I’m grateful for the love and support I’ve received over the years, and I look forward to fans extending the same encouragement to the JD Noida Ninjas as the team competes in the league.”
The Noida Ninjas squad for the upcoming season features a balanced mix of experience and emerging talent, including seasoned players Ashu Singh, Manjeet and Rachit Yadav, alongside a strong pool of young talent such as Ajay Kumar Yadav, Navneet, Alok Kumar, Krishan Mavi, Ayush Kumar, Anand Yadav, Rajdeep Kumar, Sachin Kumar, Shaurya Pratap Singh and Abhishek Yadav.
UPKL Season 2 will commence on December 24, 2025, at the Noida Indoor Stadium. Matches will be broadcast on Zee Bollywood, &Pictures HD and Anmol Cinema 2, and streamed on ZEE5.
