Chennai: Naturals Salons, an entrepreneurship-led salon brand, has announced actor Sreeleela as its new brand ambassador as it moves closer to its vision of enabling 1,000 entrepreneurs and generating employment for over 15,000 stylists by the end of calendar year 2026.
Built on a single-brand, franchise-driven model, Naturals has played a pivotal role in transforming India’s largely unorganised salon industry into a more structured and professionally managed ecosystem. The brand is nearing a four-figure milestone in its national network, reflecting its evolution from a strong regional presence to a pan-India salon brand focused on business ownership, skill development, and employment creation.
Founded by K Veena, Naturals has scaled steadily by combining outlet expansion with a sustainable support system for franchise partners, including centralised training, technology, and quality standards. Its franchise-led approach has enabled local entrepreneurship across metros and emerging markets, while contributing to the formalisation of India’s beauty and wellness workforce through structured skilling and long-term career pathways.
The association with Sreeleela aligns with Naturals’ strategy to deepen its relevance among Gen Z and millennial consumers, who are increasingly shaping beauty and personal care consumption trends. Known for her youthful energy and growing national appeal, Sreeleela represents the brand’s ambition to remain contemporary while expanding responsibly across India’s under-penetrated salon market.
Alongside the announcement, Naturals also introduced the Customer First Card, its flagship loyalty programme aimed at making professional beauty services more accessible. The initiative allows members to avail services worth ₹30,000 over a year by paying ₹20,000, with flexible EMI options, across more than 900 Naturals salons nationwide for the entire family.
Commenting on the appointment, K Veena, Founder of Naturals Salons, said, “Our earlier brand faces – Genelia D’Souza, Kareena Kapoor and Dipika Pallikal – have each represented important phases of our purpose-driven journey. As we look ahead, we wanted someone young, energetic and aspirational who resonates strongly with Gen Zs and millennials. Sreeleela perfectly fits this vision. Her growing popularity in the PAN India movies and her foray into Hindi films will help us connect with a wider audience across India as we scale aggressively.”
Highlighting the brand’s long-term growth opportunity, Veena added, “Our focus is on building depth and scale within India. The vision of creating 1,000 entrepreneurs and thousands of skilled jobs is rooted in the belief that the country itself offers immense growth potential for structured, high-quality service brands.”
Expressing her excitement, Sreeleela, Brand Ambassador of Naturals Salon, said, “Naturals represents a brand with a purpose beyond beauty. It stands for opportunity, aspiration and livelihoods. Being part of a brand that is enabling opportunities for hundreds of entrepreneurs, creating employment for thousands of stylists, and serving millions of customers is truly meaningful.”
As it prepares to cross the milestone of 1,000 entrepreneurs, Naturals continues to invest in training academies, digital platforms, and operational excellence to support its expanding network. With a clear focus on scale, sustainability, and accessibility, the brand is strengthening its position in India’s organised beauty and wellness services sector.
