Digitide Solutions is a global company offering AI-led digital solutions, smart business processes, and deep industry expertise. Digitide is now a newly independent entity following a strategic demerger from Quess Corp.
Digitide began its journey over two decades ago with a vision: to revolutionise business operations and ignite growth for enterprises worldwide. With a global presence across 40 locations in five countries and a team of 55,000+ dedicated associates, it delivers transformative solutions that help businesses adapt, evolve, and thrive in a constantly changing world. Digitide now independently focusses on Business Process Management (BPM), Insurtech and HR outsourcing services.
Medianews4u.com caught up with Digitide Solution CMO Paresh Vankar
Q. Digitide’s products and platforms aim to bring automation, intelligence, and efficiency to every business function. What does this entail?
At Digitide, our products and platforms are designed to remove friction from enterprise workflows by bringing together AI, automation, and deep industry intelligence. This means powering every business function — from customer experience to HR, finance, supply chain, and operations — with real-time insights, decision support, predictive analytics, and automated execution.
The intent is simple: help enterprises do more with less, reduce operational complexity, improve accuracy, and unlock new levels of speed and scalability.
Q. Is the media & entertainment industry an important client base? Kindly elaborate.
Yes, it is a fast-growing and strategically important sector for Digitide.
The media & entertainment industry is undergoing massive digital reinvention — from content creation and distribution to subscriber management and advertising monetisation.
Digitide supports this transformation through:
- AI-led content operations
- Intelligent audience analytics
- Digital customer lifecycle management
- Automated support operations
Our solutions help M&E enterprises deliver more personalized experiences, improve engagement, and run agile, data-driven content ecosystems.
Q. The focus is on delivering scalable and future-proof solutions in a rapidly evolving tech landscape. What is the big challenge here?
The biggest challenge is the pace of technological change versus the pace of enterprise adoption.
While AI, cloud, and automation are advancing exponentially, many organizations still operate with legacy systems, siloed data, and fragmented processes.
Future-proofing requires:
- Continuous innovation
- Modular, interoperable platforms
- Strong data foundations
- Change management at scale
Digitide’s advantage lies in combining domain depth + AI engineering + scalable platforms, enabling clients to adopt new technology without disruption.
Q. How important is India as a market? What is the growth potential for Digitide?
India is one of Digitide’s most strategic growth markets — both as a delivery hub and as a rapidly expanding enterprise technology landscape.
With rising digital adoption across BFSI, telecom, manufacturing, healthcare, and public sector, India offers massive potential for AI-led transformation.
We see increasing demand for:
- Customer experience operations
- Intelligent back-office services
- Cloud modernization
- Analytics and automation platforms
Digitide is well positioned to support India’s digital economy with scalable solutions and deep domain capability.
Q. Is AI enabling more creativity and a better customer experience in B2B marketing?
Absolutely. AI is elevating B2B marketing from tactical execution to intelligent, creative orchestration. AI enables hyper-personalization, rapid content creation, predictive journey mapping, and real-time optimization. This means marketers can craft more relevant, contextual, and timely experiences — at scale. The result is better storytelling, improved engagement, and more human-centered customer journeys.
Q. Have data-driven marketing campaigns become a must in the B2B sphere?
They’re no longer optional — they’re foundational. Enterprise buyers expect personalisation, proof of value, and insights grounded in data. Data-driven marketing is what helps teams measure performance, prioritise high-value accounts, and design campaigns that speak to real business problems rather than broad, generic messaging.
Q. What tactics work in evolving B2B marketing into a data-driven, content-forward function?
Three things make the biggest impact:
- Account intelligence — understanding signals, buying committees, and intent.
- Content ecosystems — modular, always-on content aligned to industry challenges.
- Closed-loop campaign analysis — optimizing demand generation based on real pipeline performance.
Digitide leverages these pillars to drive predictable, measurable marketing outcomes.
Q. How is AI enabling automation and helping B2B marketing become more efficient?
AI is transforming efficiency across the marketing lifecycle:
- Automated content generation and repurposing
- Predictive lead scoring
- Intelligent segmentation
- Real-time analytics
- Campaign optimization
Marketers can now focus on strategy, creativity, and customer engagement, while AI manages repetitive, operational workloads.
Q. Recent marketing activities by Digitide that enhanced brand visibility and customer relationships?
Some of our impactful initiatives include:
- The Digitide brand launch, establishing our identity as an AI-first value creator
- Participation in global events across BFSI, CX, Insurance, Tech and Digital verticals
- Thought leadership campaigns featuring our analyst recognitions from Everest Group
- CXO roundtables and industry conversations
- Vertical-focused campaigns in Americas, APAC, and India
These initiatives have strengthened our brand presence, built executive relationships, and accelerated pipeline creation.
Q. How does Digitide’s SmartHR transform HR functions by focusing on smart work over hard work?
SmartHR is built to simplify, streamline, and modernize HR operations. It brings together AI-led insights, automated workflows, and employee experience tools to help HR teams:
- Reduce manual effort
- Improve data accuracy
- Accelerate decision making
- Deliver great employee experiences
By turning HR into a strategic, insight-led function, SmartHR drives productivity without the administrative burden.
Q. How are advances in technology helping drive quantifiable mindshare and client relationships beyond traditional marketing?
Technology is enabling marketers to move from mass communication to precision influence.
With AI, automation, and advanced analytics, brands can:
- Understand customer behavior at a deeper level
- Personalise outreach
- Track engagement in real time
- Map influence to deal outcomes
This shift helps marketing build stronger, insight-led relationships and demonstrate clear business impact.
Q. For 2026, what goals has Digitide set for itself and its clients?
For 2026, we are focussed on:
- Deepening our AI-first capabilities across industries
- Expanding our footprint in Americas, APAC, and India
- Strengthening our product and platform ecosystem
- Driving measurable transformation across CX, Collections, Back office, and digital operations
For our clients, our goal is to help them become future-ready, AI-enabled enterprises that can navigate complexity, unlock value, and scale with confidence.
