New Delhi: Value 360 Communications Limited has announced the onboarding of Womancart Limited as its public relations and brand communications partner, supporting the company’s next phase of growth as it scales its retail and digital presence across India. The agreement, signed on November 24, 2025, marks a strategic collaboration focused on strengthening stakeholder engagement and enhancing brand credibility.
Under the mandate, Value 360 will provide strategic counsel, media relations, content-led storytelling, and reputation management for Womancart. The agency will work towards building a clear, consistent, and future-focused communication framework, aligned with Womancart’s expansion plans. This includes crafting sharper brand narratives, developing press releases and media kits, and driving pan-India media outreach across key markets such as Delhi, Mumbai, and Bengaluru.
The scope of work also covers continuous media monitoring, structured strategic reviews, and identifying relevant awards, industry events, and targeted paid opportunities to elevate Womancart’s market positioning. Leveraging its influencer marketing arm, ClanConnect, Value 360 will further support digital engagement through campaign-ready storytelling aimed at key consumer and stakeholder segments.
Commenting on the partnership, Kunal Kishore, Managing Director and Chairman, V360 Group, said, “Womancart is at a defining moment in its journey, and we are privileged to support its ambition. Strong brands grow when their purpose, product and communication move in the same direction. Our goal is to build a narrative that reflects Womancart’s long-term vision and positions its leadership as architects of meaningful change in the category. We will focus on creating clarity, consistency and strategic influence in every market where the brand seeks to lead.”
Madhu Sudan Pahwa, Managing Director, Womancart, said, “Womancart is entering a phase where disciplined growth and sustained trust will shape our future. Strategic communication becomes critical in such a phase because it strengthens how stakeholders understand our ambitions. Value 360 brings the strategic depth and industry perspective we need to elevate our voice, sharpen our positioning and create long-term brand equity. We look forward to building a communication framework that supports our expansion and reflects the values we stand for.”
As part of the engagement, Value 360 will conduct monthly and quarterly strategic reviews alongside ongoing media monitoring to enable data-led communication decisions. The mandate also includes media briefings and exclusive leadership interactions, positioning Womancart’s senior management as credible voices on industry-relevant themes and issues important to its target audiences.
