Mumbai: Roongta Cinemas, one of India’s fastest-growing multiplex chains, has marked its entry into South India with the launch of a luxury cinema at Novum, near Nampally Metro Station, Hyderabad. The new property, which opens to audiences on December 19, represents a key milestone in the brand’s pan-India expansion strategy and brings a next-generation, immersive movie-going experience to one of the country’s most cinema-centric cities.
Strategically located in Nampally—one of Hyderabad’s most historic and culturally vibrant precincts—the multiplex benefits from excellent connectivity and a deep-rooted association with cinema-going traditions. Known for its legacy theatres and an audience that celebrates films as a way of life, Nampally provides a fitting backdrop for Roongta Cinemas’ South India debut. The property has been designed to redefine luxury and comfort, featuring an ultra-premium lobby and state-of-the-art auditoriums that blend contemporary aesthetics with immersive technology. From lighting and textures to seating ergonomics, every element has been curated to elevate the end-to-end cinematic experience.
The multiplex is equipped with advanced Dolby sound technology, including Dolby Atmos across all auditoriums, delivering a rich, multidimensional audio experience. High-definition digital projection, plush seating, and acoustically optimised interiors further align the cinema with global exhibition standards. Complementing the viewing experience is Roongta Cinemas’ signature live cooking food-and-beverage concept, offering freshly prepared dishes alongside classic cinema favourites—positioning the property as a complete leisure destination.
Speaking on the launch, Sanjay Barjatya, CEO, Roongta Cinemas, said, “Hyderabad is not just a city—it’s an emotion when it comes to cinema. Entertainment runs in the blood here. Movies are not an occasional outing; they are a second habit, a shared culture across generations. The city survives and thrives on stories, stars, and the magic of the big screen. For us, Hyderabad was the most apt city to mark our entry into South India. With Nampally, we are proud to be part of a place that has witnessed cinema’s journey for decades and continues to celebrate it every single day.”
He further added, “Our endeavour with this cinema is to offer Hyderabad a space where luxury meets emotion—where technology enhances storytelling, and every visit feels special. This launch is just the beginning of a much larger South India vision for Roongta Cinemas.”
Roongta Cinemas has rapidly built a reputation as one of India’s fastest-growing multiplex chains, driven by its focus on premium infrastructure, guest-centric design, and innovative cinema experiences. With a strong presence across North and West India, the brand is now expanding aggressively into Southern markets. The Hyderabad launch underscores Roongta Cinemas’ commitment to pan-India growth, with Andhra Pradesh, Telangana, Karnataka, and Tamil Nadu identified as key focus markets in the years ahead.
