Mumbai: Manesh Swamy has launched First AI as its Co-Founder & Chief Creative Officer, stepping into entrepreneurship after more than two decades in the creative and digital marketing industry. Prior to this new venture, Swamy served as Managing Director & Chief Creative Officer at LS Digital Group, where he had been associated since 2019.
Announcing the launch on LinkedIn, Swamy shared, “I’m happy to share that I’m starting a new position as Co-Founder & Chief Creative Officer at First AI!” Reflecting on the decision to build something of his own, he added, “After 20+ years in the creative space, I was contemplating should I keep refreshing the system (read: change jobs)… or you hit Ctrl Alt Create (read: do your own thing). Six months ago, I chose the latter and jumped into the entrepreneurial journey with equal parts excitement and mild, healthy fear.”
Swamy revealed that First AI has been co-built with a close group of collaborators, envisioned as a consultancy, product studio, and creative partner. He further noted, “At First AI, AI doesn’t just mean Artificial Intelligence. For us, it stands for: Artistic Imagination. Analytical Implementation. Audience Interaction. And an always-on Innovation mindset.”
Backed by more than 100 years of collective leadership experience, First AI integrates creative craft with AI-powered execution. Expressing gratitude for the early momentum, Swamy said, “What’s been truly validating is seeing multiple brands already come on board. Deep gratitude for the trust placed in us. It’s fuel for the journey ahead.” Outlining the company’s vision, he added, “Our mission is simple (and slightly ambitious): Help brands think smarter, create faster, and grow bigger through intelligent ideas that actually move the needle.”
Before founding First AI, Swamy worked with organisations such as Hungama Digital Services and Hungama Digital Media Entertainment, where he began his career as Associate Creative Director. With over 20 years of experience, his expertise spans communication strategy, brand building, influencer marketing, branded content, creative strategy, social media marketing, design, and AI consulting.
Swamy concluded the announcement by stating that this is just the beginning—and that the best stories are yet to come.
