Mumbai: Yatra Online Limited (“Yatra”), an online travel companies, has partnered with home improvement and lifestyle retail brand MR. DIY to roll out a co-branded in-store campaign titled ‘Shop Karo, Yatra Karo’. Timed to coincide with the ongoing festive and holiday season, the initiative aims to turn everyday shopping into rewarding travel experiences for consumers.
Running from December 2025 to January 2026, the two-month campaign will be activated across more than 350 MR. DIY stores nationwide. Shoppers will be rewarded with Yatra travel vouchers and holiday packages during one of the busiest periods for both retail spending and travel planning in India.
As part of the campaign, customers shopping for ₹750 or more at 115 select MR. DIY stores across Delhi NCR, Mumbai, Thane, Pune, and Ahmedabad stand a chance to win Yatra travel vouchers offering savings of up to ₹10,000 on domestic and international flights and hotels. In addition, shoppers spending ₹1,000 or more at over 350 MR. DIY stores across India can participate in a lucky draw to win domestic and international holiday package vouchers.
The prizes include an international in-land holiday package worth ₹1,00,000 for the first prize winner, two international in-land holiday packages worth ₹75,000 each for second prize winners, and three domestic in-land holiday packages worth ₹30,000 each as third prizes.
Commenting on the partnership, Bharatt Malik, Senior Vice-President (Flights & Hotels), Yatra Online Limited, said, “The Christmas-New Year festive season is a time when consumers are actively shopping and planning travel, making it the perfect moment to bring these two experiences together. Through ‘Shop Karo, Yatra Karo,’ we are delighted to partner with MR. DIY to reward shoppers with meaningful travel opportunities. This campaign reflects our continued focus on innovative partnerships that enhance customer engagement and extend Yatra’s presence beyond digital platforms into high-impact physical touchpoints.”
Commenting on the collaboration, a Senior Spokesperson, MR. DIY India, said, “At MR. DIY, we constantly look for innovative ways to enhance the in-store experience for our customers and add more value to their everyday shopping. Partnering with Yatra for the ‘Shop Karo, Yatra Karo’ campaign allows us to reward our customers beyond products, by giving them a chance to turn routine purchases into memorable travel experiences. This festive and holiday season, we are excited to bring together affordability, fun and aspiration through this unique retail-travel collaboration.”
With December and January traditionally marking heightened consumer enthusiasm for both shopping and travel, the campaign brings together two consumer-facing brands from the retail and travel ecosystems. Through ‘Shop Karo, Yatra Karo’, Yatra and MR. DIY aim to make the festive and New Year season more rewarding by seamlessly blending routine purchases with aspirational travel opportunities, celebrating the joy of travel and discovery during the holidays.
