Mumbai-based creative group Admatazz, founded by Yash Chandiramani in 2017, stands at the forefront of innovative marketing solutions. With a dedicated team of over 60 professionals, the creative group uses media, technology, and evidence-based marketing to deliver marketing solutions.
The agency works with brands across various sectors, with prominent brands in BFSI, education, automobile, and consumer goods, with its core expertise lying in providing brands with tailor-made marketing solutions that drive measurable business growth.
Since its inception, Admatazz has worked with high-profile brands like Tata-AIA, ICICI Bank, Hyatt Group, Aditya Birla, Mirae Asset, Jubilant Group, BGauss Electric (RR Kabel), JBCN Education, HDFC Bank, Cello, Sun Pharma, Wellbeing Nutrition, CultFit, and many more.
They are committed to problem-solving and executing solutions in the following verticals: social media marketing, branding, campaign development, analytics and insights implementation, UI.UX development, performance marketing, and OOH and print campaigns for select projects. Some key campaigns Admatazz has worked on recently include Karlo Shaadi Ki Poori Tayaari and Stand Up for Life Insurance (Tata AIA).
With a commitment to excellence and a passion for innovation, Admatazz is looking to continue to set new benchmarks in the digital marketing arena, empowering brands to achieve transformative growth as per their goals.
Medianews4u.com caught up with Yash Chandiramani, founder, chief strategist Admatazz
Q. For 2026 what goals has Admatazz set for itself in terms of revenue, client wins etc? What is the gameplan to get there?
For 2026, we’re targetting 35–45% growth. The momentum for independent digital agencies like ours has been very strong, especially those that combine strategy and execution instead of operating in silos. The game plan is to deepen existing client relationships, selectively onboard fewer but more meaningful brand partnerships, and continue expanding our consulting-led mandates alongside execution. Growth for us is not about volume—it’s about impact and longevity.
Q. Admatazz was created to create advertising in its truest, classic sense without losing the razzmatazz of digital marketing. What is the strategy going to be to strike a balance between the two in 2026?
The fundamentals of advertising haven’t changed only the delivery has. In 2026, our strategy is to stay rooted in classic principles like memorability, distinctiveness and reach, while using digital platforms for speed, experimentation and measurement. Digital is the medium, not the idea. The balance comes from respecting that difference.
Q. As the digital environment evolves rapidly how challenging will it be to keep pace with trends?
Chasing every new trend is actually more dangerous than missing one. We filter trends through evidence and business impact. Platforms will evolve, formats will change, but human attention and memory remain consistent. That’s the anchor we use to decide what to adopt and what to ignore.
Q. How big will hyper personalisation be in the field of digital advertising and marketing in 2026 and what work will Admatazz do in this area so that its clients gain a competitive edge?
Hyper-personalisation is vastly overhyped. Most brands don’t need one-to-one messaging—they need clear, distinctive communication at scale. A lot of industry people will not agree with me on this.
Evidence consistently shows that broad reach and strong brand cues drive growth far more reliably than over-engineered targeting. At Admatazz, we focus on category-level relevance and proven effectiveness, not personalisation for its own sake. Yes, if a particular campaign creates impact with personalisation then by all means we’d invest in something like that.
Q. Admatazz acquired ScaleSale this year. How important will the acquisition route be in 2026 for growth?
Acquisitions will be selective and capability-driven. ScaleSale strengthened our performance and commerce offering. Any future acquisition will need to add depth, IP or specialised expertise—not just topline growth. We are fairly young ourselves so we will look at building rather than acquiring for a few years more unless something very interesting comes up.
Q. The agency partnered with Hyatt Centric Chandigarh for the branding and launch of PVT LTD, an exclusive speakeasy. What factors were kept in mind to ensure its distinctiveness compared to other bars?
Distinctiveness was the north star. From naming to visual identity, menu design and tone of voice, we avoided generic luxury-bar tropes. Every touchpoint was designed to feel intentional, slightly irreverent and unmistakably Hyatt—without being predictable. Consistency across experience and communication was key.
Q. Could you talk about work recently done in sectors like BFSI, Education, Hospitality and Auto that stands out?
In BFSI, we’ve built high-frequency daily content engines across life insurance, investing and lending, alongside brand campaigns focused on long-term memorability.
In education, our 8-year partnership with JBCN reflects consistency across social, mainline and BTL communication. We also work with education companies across the globe, given our understanding of the landscape.
In auto, launching the RUV category for BGauss, including naming and campaign, stands out as true category creation rather than incremental marketing.
We’ve done some interesting work in pharma, nutraceutical and the home appliances space as well.
Q. One area of focus for Admatazz is to understand the proper use of AI. What does this entail?
We treat AI as a tool, not a strategy. We’re building AI-powered marketing products for clients—for example, an on-the-go sales script generator for pharma and auto sales teams to answer technical questions accurately. AI should remove friction and improve effectiveness, not replace thinking.
Q. Lots of brands are using AI. Is that negatively or positively affecting the quality of creative work done?
Both. Blind use of AI leads to sameness and poor creative quality. Used thoughtfully as an accelerator, not the central idea, it can be extremely powerful. The difference lies in intent and judgment.
Q. There is a debate on organic search advertising using AI versus paid advertising which can be costly. What are Admatazz’ views on this?
It’s not an either or. AI can improve organic discovery, but paid advertising is still essential for scale and certainty. Organic works best when supported by paid, not treated as a replacement.
Q. Could you talk about the e-commerce solutions that Admatazz offers?
We work across content, performance, CRO, marketplace optimisation and retail media. Our focus is on improving conversion through better creative and clearer category cues, not just driving traffic. For the media and ads part, Scale sale does a phenomenal job in e-commerce scaling rooted in fundamentals of marketing.
Q. Is it more challenging to capture the attention of Gen Z and Gen Alpha compared to the older age groups? Do newer mediums like memes, podcasts work better for them?
They’re not harder to reach, it’s just the mediums may differ a bit.
Memes and podcasts work well when they’re authentic, not forced. The same fundamentals apply across generations: relevance, clarity and entertainment. Format follows idea, not age group.
