Mumbai: Chai Shots, a digital-first content studio, has appointed Rajiv Aluri as its new Marketing Strategist, strengthening its marketing and growth leadership as the platform continues to expand its content footprint.
Rajiv most recently served as Senior Manager at ZEE5, a role he held since 2022, where he was involved in driving marketing initiatives for digital content and platform growth. He brings with him over a decade of experience across broadcast and digital media, having worked with leading organisations such as ABP Network, Star India, and MAA Television Network Ltd.
Announcing his new role on LinkedIn, Rajiv said, “I’m happy to share that I’m starting a new position as Marketing Strategist at Chai Shots!”
Over the course of his career, Rajiv has built deep expertise across product and brand management, performance and digital marketing, social media strategy, content strategy, and business development. He began his professional journey in 2011 as a Senior Executive and has since worked across multiple facets of media, entertainment, and digital growth.
At Chai Shots, Rajiv will focus on shaping marketing strategy, strengthening brand presence, and supporting the studio’s growth ambitions across platforms through data-led and content-driven initiatives.
