New Delhi: Eurogrip Tyres, a two- and three-wheeler tyre brand from TVS Srichakra Ltd., has announced the launch of Creator Circuit, a first-of-its-kind social media initiative aimed at nurturing and empowering India’s growing digital creator ecosystem.
Positioned as a category-first digital property, Creator Circuit brings together a structured series of contests and masterclasses designed to inspire, educate, and elevate aspiring content creators. The initiative focuses on helping creators refine their storytelling abilities, strengthen technical skills, and build distinctive creative voices within the automotive and mobility space.
As part of the program, Eurogrip Tyres has partnered with leading content creators and automotive personalities, including Sunny Gajjar, founder of XBHP, and Rajini Krishnan, an acclaimed motorcycle racer. A key highlight of the initiative is an exclusive masterclass curated by Sunny Gajjar in collaboration with Eurogrip, offering hands-on insights into effective creator techniques such as solo shooting, framing, visual storytelling, and audience engagement.
Creator Circuit features three themed contests — #FrameTheGrip (Photography), Tyre Technology, and Women on Wheels. Each contest encourages participants to showcase their unique creative perspectives while competing for recognition, learning opportunities, and rewards. Through these themes, creators will gain access to industry expertise and practical guidance to help them stand out in the increasingly competitive digital landscape.
The initiative will culminate in the selection of the Eurogrip Creator of the Year, who will receive a grand prize of ₹5,00,000, to be awarded by Eurogrip’s Brand Ambassador, MS Dhoni. Additionally, winners of each of the three themed contests will receive ₹50,000 each.
Entries will be evaluated by an expert jury based on originality, content quality, craftsmanship, and audience engagement. Registrations for Creator Circuit are now open, inviting creators from across the country to showcase their talent and creativity while competing for industry recognition and rewards.
For registration details visit the social media pages of Eurogrip:
Instagram: https://www.instagram.com/tvseurogrip/?hl=en
Facebook: https://www.facebook.com/EurogripTyres/
