Mumbai: As women’s cricket continues its ascent as a mainstream sporting and commercial property, the TATA Women’s Premier League (WPL) 2026 is set to return for its fourth edition from January 9 to February 5, 2026. JioStar, the official broadcaster and streaming partner, has announced a strong roster of 15 sponsors for the season, highlighting the league’s growing scale, credibility, and consumer appeal.
The sponsors for TATA WPL 2026 include State Bank of India (SBI), BHIM Payments App, Kingfisher Premium Packaged Drinking Water, Kalyan Jewellers, TVS Eurogrip Tyres, VIDA powered by Hero MotoCorp, OpenAI (ChatGPT), OnePlus, Tata Capital, Policybazaar, Pidilite, Wipro, Reckitt Benckiser India, Mast Masala, and Crystal Cook N Serve.
While traditional categories such as FMCG, beverages, and consumer technology continue to show strong confidence in the league, this season also witnesses participation from emerging sectors including BFSI, fintech, auto and EV, gems and jewellery, and AI. This diversified sponsor mix signals WPL’s evolution into a platform that attracts both established market leaders and future-focused brands.
“WPL 2026 marks a clear inflection point for women’s cricket, both in terms of scale and commercial intent. Brands today are looking beyond short-term visibility to build deeper, long-term associations and WPL offers a compelling platform that delivers scale, high engagement and strong connect. The diversity of categories coming on board reflects growing confidence in women’s cricket as a premium and impactful media property,” said Anup Govindan, Head – Sports Sales, JioStar.
He added, “We are excited to partner with brands that share our vision of building women’s cricket into a long-term world-class sporting league.”
The TATA WPL 2026 opens on January 9, with Mumbai Indians taking on Royal Challengers Bengaluru. Fans can watch all matches live on the Star Sports Network, with exclusive digital streaming available on JioHotstar.
