Toronto: Coegi, a digital media agency owned by True Independent Holdings (TIH), has announced the appointment of Chris Kotyck as Executive Vice President of Digital Operations. Based in Canada, Kotyck will oversee Coegi’s programmatic and social operations, working closely with key clients including TJX Companies, Moderna, and others.
In this newly structured role, Kotyck will report to Tessa Ohlendorf, President, North America, and will play a critical role in scaling Coegi’s operations across both the United States and Canada. He will also focus on expanding Coegi’s partnerships as a managed service provider to other agencies and direct clients.
Commenting on the appointment, Tessa Ohlendorf, President, North America at Coegi, said, “Chris brings exceptional programmatic expertise, investment management capabilities, and a proven track record of building and leading high-performing teams. His growth-focused mindset and deep understanding of partnership management will be invaluable as we continue to expand our capabilities and deliver innovative solutions for our clients across North America.”
Kotyck brings over 15 years of industry experience, having led high-performing teams and developed consultative, scalable operating models. Most recently, he headed media operations at .Monks Canada, where he drove significant revenue growth through service optimization, maintained minimal client churn, and achieved employee retention in the low single digits annually.
Prior to .Monks, Kotyck played a key role in establishing and scaling Dandelion Inc., one of Canada’s original Google Marketing Platform resellers. He also brings extensive publisher-side leadership experience, having launched programmatic, search, and social services and revenue streams at PostMedia and Rogers.
Sharing his thoughts, Chris Kotyck said, “I’ve worked with Tessa for years at MightyHive/.Monks, and the opportunity to revisit that partnership at Coegi is a dream. With the increasing democratization of digital media, the complementary opportunities of AI, and the overall evolution of the industry, there’s a massive opportunity for Coegi to provide and augment services that our clients need. The structure and team at Coegi is primed to help our clients take advantage of the many opportunities in front of them.”
The appointment further reinforces True Independent Holdings’ focus on strengthening leadership across its portfolio with proven industry talent.
Jack Miller, CEO of True Independent Holdings, said, “Chris’s appointment is a strategic investment in Coegi’s continued growth and operational excellence. His expertise in programmatic operations, combined with his collaborative leadership style and growth mindset, makes him the ideal leader to expand our capabilities in Canada while strengthening our position across North America. We’re excited to have him join the team.”
This leadership move builds on TIH’s rec ent integration into the Meet The People (MTP) group of agencies, enhancing its ability to serve clients across North America through a broader network of specialized agencies.
Chris Kotyck officially joined Coegi on January 12, 2026.
