Mumbai: Capri Global Capital Ltd. (CGCL), the diversified non-banking financial company (NBFC) operating under the Capri Loans brand, has appointed actor and entrepreneur Nayanthara as its brand ambassador as the company looks to strengthen its presence in South India.
The announcement is part of Capri Loans’ strategy to deepen its footprint in one of India’s fastest-growing markets while enhancing brand visibility and customer engagement across the region.
Nayanthara joins actor Pankaj Tripathi, who continues his association with the company. Capri Loans said the dual-brand ambassador strategy reflects its focus on building stronger connections with diverse customer segments across the country while reinforcing its positioning as a trusted and inclusive financial services brand.
Commenting on the announcement, Rajesh Sharma, Managing Director, Capri Global Capital Limited, said, “At Capri Loans, we’ve always believed that every financial journey begins with trust. As we grow across the country, our focus isn’t just on expanding our presence, it’s about building meaningful relationships with people and becoming a trusted partner in their aspirations. Nayanthara embodies values that resonate deeply with us – integrity, resilience, authenticity and an unwavering commitment to excellence. Her incredible journey and the trust she has earned over the years make her a natural fit as a brand ambassador for Capri Loans. We are delighted to welcome her on board.”
Commenting on the collaboration, Nayanthara said, “I am delighted to partner with Capri Loans, a brand that is making financial services more accessible and empowering people to achieve their aspirations. Trust, integrity and commitment are values that have always guided me, and I see these reflected in Capri Loans’ approach towards its customers. I look forward to being part of the company’s journey as it continues to make a meaningful difference in the lives of people across India.”
The company said the partnership marks a significant milestone in its brand evolution as it seeks to build a stronger and more locally relevant presence in South India.
According to Capri Loans, South India remains one of the country’s most dynamic economic regions, driven by a robust MSME ecosystem, entrepreneurial activity and growing demand for formal financial services. Through its association with Nayanthara, the company aims to strengthen emotional connections with customers, improve brand recall and reinforce its positioning as a trusted financial partner in the region.
Capri Global Capital operates across multiple lending segments under the Capri Loans brand, serving retail and business customers through a diversified portfolio of financial products.
