New Delhi: Good Game, the world’s first as-live global gaming reality show, has officially launched in India, aiming to find India’s First Global Gaming Superstar. Leading actor, entrepreneur, and youth icon Samantha Ruth Pabhu has been named as a global brand ambassador alongside India’s cricket star Rishabh Pant and gaming influencer Ujjwal Chaurasia (Techno Gamerz).
The show announced a staggering INR 1 crore (USD 100,000) prize, among the highest ever for a reality show winner in India, along with the opportunity to represent India at a global level. Good Game plans to invest up to INR 100 crore annually in the show and is inviting brand partners and sponsors to associate with the unique initiative, which promises a minimum reach of 500 million among India’s youth audience.
Designed as a first-of-its-kind competitive reality format, Good Game converges esports, mainstream entertainment, and real-world performance on a single platform. Contestants will be tested not only on gaming skills, but also creativity, on-screen presence, and performance under pressure — reflecting the evolving nature of gaming as both a profession and popular culture. Registrations for auditions are now open at https://www.goodgameshow.tv/india-audition-application, welcoming amateur and professional gamers, content creators, and performers.
Commenting on the launch, Rai Cockfield, Founder of Good Game, said, “India is home to one of the world’s largest entertainment and gaming communities, and we are delighted to finally bridge the gap between these two genres for the first time in India. Good Game will empower talent from across India to pave their way to global recognition and lifelong opportunities, changing lives and careers. We have also seen tremendous response from brands looking to partner with this one-of-a-kind opportunity that provides an intersection of long-lasting content, strong community, and high potential commerce. I am extremely grateful to our ambassadors for lending their support and expertise to the show, which will be instrumental in finding India’s First Global Gaming Superstar.”
Talking about her association, Samantha Ruth Pabhu said, “Good Game represents how dreams are evolving today. Talent no longer fits into one mould, and ambition no longer follows a single path. What excites me about this platform is that it recognises creativity, confidence, and the courage to perform under pressure, while giving young Indians a chance to be seen on a global stage. This is not just a show — it’s an opportunity to redefine what success can look like for the next generation.”
Registration for Auditions Now Open
Indian citizens above the age of 18 years can register for Good Game India auditions. Shortlisted participants will be invited for in-person auditions in Mumbai on 14 & 15 February and Delhi on 28 February & 1 March 2026.
To register, applicants must complete a short online process, including basic personal details, selecting an audition city, submitting a brief written introduction outlining their gaming or creative background, and uploading a one-minute video showcasing themselves and any relevant skills.
