Mumbai: PHD Media has announced the appointment of Vinita Shrivastav as Vice President – Business Planning, where she will lead the agency’s Marico business. The move strengthens PHD Media’s strategic leadership bench, underlining its commitment to delivering future-forward, high-impact solutions for one of India’s most respected FMCG brands.
With over 17 years of experience spanning brand strategy, integrated marketing, media planning, research, and business leadership, Vinita brings a blend of analytical depth, strategic thinking, and commercial acumen. Recognised as Best South Asian Strategic Planner of the Year by Campaign Asia, she is known for building insight-led, scalable growth platforms for brands across categories.
Vinita began her career with a strong research foundation at TAM Media, before moving into leadership roles across marquee broadcast networks including Reliance and Zee. She went on to play a pivotal role within the core strategy team at Mindshare, led the marketing vertical at IN10 Media, and most recently spearheaded the L’Oréal business at Wavemaker, driving integrated, high-impact media and brand-building solutions across markets.
In her new role at PHD Media, Vinita will be responsible for steering the overall Marico mandate, with a sharp focus on strategic innovation, business growth, and delivering integrated, future-ready media solutions. She will work closely with both Marico and PHD Media leadership teams to build impactful, scalable brand platforms and long-term business value.
This appointment reflects PHD Media’s continued investment in strategic leadership and its focus on building category-defining brand partnerships through intelligence-led planning, innovation, and execution excellence.
