MUMBAI: As India gears up for the T20 cricket World Cup Oreo is stepping onto the field as a fan rallying the nation with a powerful new initiative, ‘Dream for the Team’. Rooted in the deeply Indian belief that collective positivity and manifestation can shape outcomes, the campaign invites fans across the country to come together, dream boldly, and back Team India, one Oreo cookie at a time.
Reinforcing its role as a fan itself, Oreo has brought on board cricketer Rohit Sharma to lead the movement not as a player or strategist, but as a fellow supporter who believes in the power of dreaming together. Through the campaign, Oreo encourages millions of Indians to channel their hopes, optimism, and belief into a shared fan movement that celebrates togetherness and faith in the team.
Cricket remains India’s greatest cultural unifier, and Oreo has consistently engaged with the sport through a distinctive, playful lens from ‘Bring Back 2011’ during the 2022 tournament season to ‘Oreo Bola Mat Bol’ in 2023. This year, as Team India faces historic odds and the pressure of defending its title, Oreo takes fandom a step further by transforming passive cheering into collective participation.
Commenting on the campaign, Nitin Saini, Vice President – Marketing, Mondelez India, said, “Cricket has always been a powerful cultural connector in India, and Oreo has consistently found playful, meaningful ways to participate in that passion. With ‘Dream for the Team’, we wanted to move beyond cheering and create a platform where fans can actively contribute their hopes and positivity for the team. By bringing our product, technology, and storytelling together, we’re turning everyday moments into a shared movement that celebrates belief, optimism, and togetherness.”
The campaign is anchored by a film featuring Rohit Sharma as the ultimate Indian cricket fan. In the film, Rohit is seen manifesting his dreams for the team and encouraging others to do the same. As he shares his hopes, those around him initially mistake them for tactical insights from a captain. A child eventually reminds him that he is no longer leading the team on the field to which Rohit responds with a simple yet powerful thought: “To help India win, you don’t need to be in the team. You just need to dream for the team.”
Sharing his thoughts, Rohit Sharma, exclusively managed by RISE Worldwide, said, “I have been part of many proud moments in Indian cricket, both on and off the field. What I love about ‘Dream for the Team’ is that it reminds every fan that their belief matters. You do not have to always wear the jersey to help the team win. When millions of Indians come together and dream with positivity, that collective belief becomes very powerful.”
At the heart of the initiative are 16 unique Oreo cookie designs, each inspired by iconic moments and outcomes from the game from sixers and hat-tricks to Yorkers and centuries. Fans can unlock the experience by scanning the QR code on promotional packs to visit www.oreo.in/dreamfortheteam. By scanning the cookies, fans can manifest multiple dreams linked to each design, including choosing specific players they want to wish for. Each dream becomes part of a dynamic digital ‘dream wall’, which tracks fans’ collective hopes alongside Team India’s progress through the tournament. As dreams come true, fans stand a chance to win match tickets, exclusive experiences, merchandise, and digital rewards.
The campaign will roll out pan-India across approximately 250 million Oreo packs, translating to over one billion dream-carrying cookies in the market. ‘Dream for the Team’ will be amplified through a high-impact presence across TV, digital, outdoor, social, and e-commerce platforms, including integrations across cricket broadcasts, creators, and quick-commerce apps. In-store, Oreo will take over shelves with immersive visibility and point-of-sale experiences designed to stop fans in their tracks.
Taking fandom even further, Oreo has quite literally turned itself blue. The brand has introduced a limited-edition ‘Dream Blue’ pack featuring blue crème biscuits- a symbolic gesture of solidarity and belief. By changing its iconic crème colour from white to blue, Oreo signals that it is not just cheering from the sidelines but actively backing the team alongside millions of Indian fans.
With ‘Dream for the Team’, Oreo once again blends culture, product, and participation -transforming India’s cricket dreams into the biggest fan movement of the season.
