New Delhi: OPPO India has unveiled a new campaign, ‘Hat-trick Ki Tayyari’, as part of the ongoing momentum around its recently launched Reno15 Series. The cricket-led, digital-first campaign brings together Indian cricketers Tilak Varma and Arshdeep Singh, alongside digital creator and cricket commentator Sahiba Bali, as the brand joins the nation in rallying behind Team India during one of cricket’s biggest moments.
Timed ahead of the T20 World Cup kick-off on February 7 and the upcoming Indian Premier League (IPL), the campaign taps into culturally resonant cricket moments, building on the growing excitement around a potential historic hat-trick fuelled by recent successes across Indian men’s and women’s cricket. Through humour, banter and everyday expressions of fandom, OPPO places the Reno15 Series at the heart of how cricket is lived, shared and celebrated beyond the field.
Designed as a series of short, engaging films, the campaign reflects contemporary content consumption habits. Each film opens with Sahiba Bali’s playful question, “Hat-trick ki tayyari kaise karte hain?”, setting the tone for a set of unconventional preparation challenges. Stepping in as an unexpected coach, Sahiba nudges Tilak and Arshdeep out of their comfort zones with quirky, desi games — from friendly rounds of Twister to childhood favourites like Seven Stones (Pithu). These moments transform into light-hearted challenges that test reactions, build camaraderie and spark spontaneous banter.
Structured as four 20-second films, the campaign rolls out between January 29 and February 2, 2026, as a high-frequency burst across OPPO India’s social media platforms, with extended visibility on YouTube and OTT platforms. The first film is currently live on Tilak Varma’s social media page.
The Reno15 Series’ imaging and video capabilities are seamlessly integrated into the storytelling. Features such as telephoto zoom, 4K 60fps video, and AI Pop-Out are showcased in real-time scenarios, highlighting OPPO’s ability to capture fast, spontaneous moments without disrupting the flow. Powered by ColorOS, the experience enables users to shoot, edit and share content effortlessly.
Commenting on the campaign, Sushant Vashistha, Head of Product and Digital Marketing, OPPO India, said, “Cricket remains the most powerful cultural touchpoint in India, especially during the World Cup and IPL. With ‘Hat-trick Ki Tayyari’, we wanted to be part of that collective cheer – celebrating the energy and optimism that binds the nation. Tilak Varma and Arshdeep Singh embody the fearless, forward-looking spirit of India’s youth, while Reno15 reflects the confidence, self-expression and spontaneity that define young India, making the storytelling feel natural, relevant and culturally rooted. Together, they strike a rare balance between composure and playfulness, bringing credibility and relatability to the storytelling.”
First introduced in 2019, the OPPO Reno Series has built strong equity around intuitive camera innovation, serving a global community of over 130 million users. With the Reno15 Series, OPPO continues this legacy, combining powerful imaging, intelligent features, distinctive design and reliable performance to keep pace with evolving content behaviours and modern lifestyles.
