Singapore: Omnicom Media (OM) agency PHD has been appointed as Mandai Wildlife Group’s global media agency of record, marking a significant mandate for the network across the Asia-Pacific region. Under the appointment, PHD will oversee Mandai Wildlife Group’s media operations across key markets including Singapore, Australia, India, Indonesia, the Philippines, Japan, and South Korea.
The global remit will be led strategically from Singapore, further strengthening PHD’s position as a global media leader with strong integrated and “glocal” capabilities. Effective January 2026, PHD will be responsible for Mandai Wildlife Group’s integrated media strategy, planning, buying, activation, and performance optimisation across all paid media channels.
PHD was selected following a competitive evaluation process, with Mandai Wildlife Group citing the agency’s strong strategic thinking, deep understanding of its business and visitor ecosystem, robust data and effectiveness framework, and a collaborative operating model that combines global best practices with strong local execution.
Commenting on the appointment, Sumiati Hashim, Managing Director, PHD Singapore, said, “We are honoured to welcome Mandai to our portfolio of leading glocal brands. This appointment reflects Mandai’s confidence in our data-driven approach, powered by our AI-driven marketing intelligence platform, Omni, and our ability to deliver innovative, effective media solutions. We look forward to leveraging Omni’s advanced capabilities to deliver a connected ecosystem that addresses the client’s business challenges, helping them outthink, outpace, and outgrow the competition.”
Belina Lee, Deputy Chief Executive Officer, Mandai Wildlife Group, added, “We’re excited to partner with PHD, whose strategic expertise, global cultural insight, and media know-how support our mission to reach and engage audiences in key markets effectively. Together, we look forward to amplifying awareness for wildlife conservation and driving meaningful impact for people and the planet.”
The partnership is expected to play a key role in supporting Mandai Wildlife Group’s global ambitions, strengthening audience engagement across diverse markets while reinforcing its commitment to conservation, sustainability, and purpose-driven growth.
