Nizamabad: Strengthening its presence in South India, Centuary Mattresses, India’s trusted Sleep Specialist brand with over three decades of legacy, has announced the grand inauguration of its new Centuary Mattresses & Sofas Experience Store in Vinayak Nagar, Nizamabad. The launch marks another milestone in the brand’s aggressive retail expansion across Telangana, bringing advanced sleep and comfort solutions closer to customers in emerging urban markets.
Strategically located at Building No. 1-13-4052, beside Rukmini Chambers, Vinayak Nagar, Hyderabad Road, the new experience store has been designed to provide customers with a hands-on and immersive shopping journey. The outlet showcases a wide range of mattresses, sofas, and sleep accessories catering to diverse comfort, health, and lifestyle needs.
As part of the grand launch celebrations, customers can avail up to 20% off on mattresses along with complimentary pillows, bed sheets, and mattress protectors on eligible purchases during the inaugural period. Customers can also benefit from Buy 1 Get 1 Free on select accessories, making it easier to upgrade their complete sleep ecosystem. In addition, customers purchasing mattresses can avail up to 40% off on sofas, enabling them to enhance both bedroom and living room comfort simultaneously.
The store also offers easy financing options through Bajaj Finserv, fast and free delivery on select orders, and exclusive inaugural gift hampers for early customers. Designed with ample parking and a customer-first retail layout, the outlet aims to ensure a seamless and convenient shopping experience.
The store was inaugurated by Uttam Malani, Executive Director, Centuary Mattresses, in the presence of local partners, customers, and industry stakeholders. The inauguration witnessed strong local participation, reflecting the growing demand for premium and technologically advanced sleep solutions in the region.
Speaking on the occasion, Uttam Malani said, “At Centuary, we are committed to redefining comfort through continuous innovation and consumer-focused design. The launch of our Nizamabad experience store is an important step in strengthening our presence in Telangana. We aim to offer customers a personalised and educational buying experience that helps them choose the right sleep solutions for long-term well-being.”
The new experience store offers an extensive portfolio including orthopaedic mattresses, memory foam solutions, advanced spring systems, and ergonomic sofas. The products are engineered using high-density foam technologies, cooling comfort layers, and antimicrobial protection solutions, ensuring durability, hygiene, and enhanced sleep quality.
Designed as a one-stop destination for comfort solutions, the store enables customers to physically experience products before purchase, supported by trained sleep advisors who guide them based on individual comfort preferences and health requirements.
With a strong network of over 4,500 dealer outlets and more than 450 exclusive brand stores across India, Centuary continues to expand its retail footprint while staying committed to its core vision of helping customers achieve better sleep and improved lifestyle comfort.
