Sunday, July 12, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Media

India Today Group and BharatGen unveil ‘Sutra’ at India AI Impact Summit

by MN4U Bureau
February 17, 2026
in Media
Reading Time: 1 min read
A A
India Today Group and BharatGen unveil ‘Sutra’ at India AI Impact Summit
Share Share ShareShare

New Delhi: India Today Group has announced the debut of Sutra, a new AI-driven news anchor, at the India AI Impact Summit 2026. Developed in collaboration with BharatGen and showcased by the Ministry of Electronics and Information Technology (MeitY), Sutra is designed to report and navigate complex, real-time information through concise synthesis and contextual insights from the AI Impact Summit.

The initiative marks a significant step in the Group’s commitment to integrating advanced technology within a rigorous editorial framework. Sutra aims to bridge the gap between high-level policy discussions and public understanding, providing real-time takeaways from the Summit’s key sessions.

Nilanjan Das,
Nilanjan Das

“Our goal with Sutra is to provide clarity in an increasingly fast-paced news cycle,” said Nilanjan Das, Chief AI Officer, India Today Group. “By working with BharatGen, we are exploring how AI can be leveraged to make information more accessible and inclusive for a wider audience, while maintaining the editorial standards the India Today Group is known for. With BharatGen this bring us closer to a sovereign AI future.”

 Rishi Bal,
Rishi Bal

Rishi Bal, CEO BharatGen said, “For AI to truly transform the Indian media landscape, it must move beyond mere automation to deep contextual intelligence. BharatGen is pioneering sovereign, multimodal models that understand the natural nuances of Indian languages and regional dialects. In an era of AI anchors and real-time news, our focus is on building a robust technological backbone that allows for nuanced storytelling across diverse demographics.” Bal added, “By providing indigenous AI capabilities, we are ensuring that the future of Indian journalism is powered by technology that is culturally aware, linguistically inclusive, and built entirely on home-grown soil.”

Tags: BharatGenIndia Today GroupNilanjan DasRishi Bal

RECENT POSTS

Diamond Group Chairman Narender Kumar Verma passes away; Industry mourns publishing pioneer
Media

Diamond Group Chairman Narender Kumar Verma passes away; Industry mourns publishing pioneer

July 11, 2026
0

Mumbai: Narender Kumar Verma, Chairman of the Diamond Group and one of the pioneering figures in India's publishing industry, passed...

Read moreDetails
gemini&sony
Media

Google India, Sony Pictures Networks India partner to bring Gemini to Kaun Banega Crorepati

July 10, 2026
0

Mumbai: Sony Pictures Networks India (SPNI) has partnered with Google India to integrate Google Gemini into the upcoming season of...

Read moreDetails
ZEE
Media

Leading brands drive FIFA World Cup 2026TM ad demand on ‘Z’, 95% knockout inventory sold out

July 9, 2026
0

Mumbai: Zee Entertainment Enterprises Ltd. ('Z') has recorded strong advertiser momentum for the FIFA World Cup 2026TM, with over 95%...

Read moreDetails
Mathrubhumi launches new Onam campaign with a fresh take on festive communication
Media

Mathrubhumi launches new Onam campaign with a fresh take on festive communication

July 9, 2026
0

Mumbai: Onam is more than a festival for Malayalis around the world—it is an emotion that celebrates tradition, togetherness, and...

Read moreDetails
ACFI urges CBFC to review ‘The India Story’ over alleged misleading claims on pesticides before release
Media

ACFI urges CBFC to review ‘The India Story’ over alleged misleading claims on pesticides before release

July 9, 2026
0

New Delhi: The Agro Chem Federation of India (ACFI) has urged the Central Board of Film Certification (CBFC) to thoroughly...

Read moreDetails
Ant Systemz collaborates with JioHotstar to power multilingual content localization for original programming
Media

Ant Systemz collaborates with JioHotstar to power multilingual content localization for original programming

July 9, 2026
0

Mumbai: Ant Systemz, a tech-powered Language Intelligence company, has announced its collaboration with JioHotstar to deliver multilingual localization for original...

Read moreDetails

LATEST NEWS

Netflix’s Operation Safed Sagar to premiere globally on August 7

Netflix’s Operation Safed Sagar to premiere globally on August 7

July 11, 2026
Rasa Silver Stories launches ‘Ab Nahi Toh Kab?’ campaign, urging women to celebrate themselves without waiting for an occasion

Rasa Silver Stories launches ‘Ab Nahi Toh Kab?’ campaign, urging women to celebrate themselves without waiting for an occasion

July 11, 2026

ANALYSIS

Indian influencers are earning 35% more from selling branded products in 2026: Trendweave
Analysis

Indian influencers are earning 35% more from selling branded products in 2026: Trendweave

July 9, 2026
0

Mumbai: While experts estimate the influencer marketing industry in India at Rs 3,375-5,500 crore, content creators are learning to sell....

PEOPLE

Tata Asset Management announces leadership transition; Anand Vardarajan takes charge as CEO & MD
People

Tata Asset Management announces leadership transition; Anand Vardarajan takes charge as CEO & MD

July 10, 2026
0

Mumbai: Tata Asset Management Private Limited (TAMPL), the investment manager of Tata Mutual Fund, has announced a series of leadership...

MARKETING

Rawbare raises fresh funding from Teamology to accelerate retail expansion and global growth
Marketing

Rawbare raises fresh funding from Teamology to accelerate retail expansion and global growth

July 11, 2026
0

Mumbai: Direct-to-consumer (D2C) eyewear brand Rawbare has secured fresh funding from Teamology Softech and Media Services to support its next...

Subscribe to Newsletters

ADVERTISING

Havas Media Network India appoints Sparsh Ganguli as Head of Trading
Advertising

Havas Media Network India appoints Sparsh Ganguli as Head of Trading

July 10, 2026
0

Mumbai: Havas Media Network India has appointed Sparsh Ganguli as Head of Trading, strengthening its leadership team and media trading...

PRINT

Mathrubhumi
Print

Mathrubhumi marks Reading Day with integrated campaign celebrating reading culture across media platforms

June 19, 2026
0

Kochi: Mathrubhumi has launched an integrated, multi-platform campaign to celebrate Reading Day and Reading Week, reinforcing its longstanding commitment to...

AUTHOR'S CORNER

Mikhail Verma
Authors Corner

In-Housing 2.0: When AI Does the Producing, Who Owns the Work?

July 10, 2026
0

For most of the last decade, "in-housing" meant one thing: brands pulling headcount and infrastructure away from agencies and building...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Swiggy Instamart appoints Srikar Adavi as Vice President of Ads Monetisation

Swiggy Instamart appoints Srikar Adavi as Vice President of Ads Monetisation

July 12, 2026
Netflix’s Operation Safed Sagar to premiere globally on August 7

Netflix’s Operation Safed Sagar to premiere globally on August 7

July 11, 2026
Rasa Silver Stories launches ‘Ab Nahi Toh Kab?’ campaign, urging women to celebrate themselves without waiting for an occasion

Rasa Silver Stories launches ‘Ab Nahi Toh Kab?’ campaign, urging women to celebrate themselves without waiting for an occasion

July 11, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.