Mumbai: Taboola has announced the expansion of its leadership team with the appointment of Krishan Bhatia as Chief Business Officer, as the company sharpens its focus on global revenue growth and strategic partnerships.
In his new role, Bhatia will lead global sales and partnerships for Taboola, with a mandate to accelerate revenue growth across the company’s full product portfolio. This includes its Realize performance advertising platform, expansive publisher network, CTV performance offerings, generative AI products and other emerging solutions.
Bhatia joins Taboola with extensive experience in scaling advertising and media businesses at global technology giants including Amazon and NBCUniversal. Most recently, he launched and led Amazon’s global video advertising business across Prime Video, Live Sports, Twitch and third-party programmers, serving as VP, Global Video Advertising and Partnerships. Prior to Amazon, Bhatia was President and Chief Business Officer of NBCUniversal’s Global Advertising and Partnerships division, where he oversaw the company’s digital, streaming TV and advanced advertising business.
“Krishan is joining Taboola at a pivotal moment in our journey,” said Adam Singolda, CEO of Taboola. “We are redefining performance advertising on the open web and beyond. Realize is gaining real momentum as advertisers look for scalable growth beyond search and social. At the same time, DeeperDive is bringing generative AI directly to publishers in ways that are helping them innovate and thrive. The opportunity in front of us is massive.”
“Krishan has helped build and scale some of the most important advertising businesses in the world at Amazon and NBCUniversal,” continued Singolda. “He understands how to operate at scale, how to partner with brands and agencies, and how to execute with discipline. We’ve spent years building a powerful foundation for long term success, surpassing two billion dollars in revenue under the strong leadership of Eldad Maniv, our President and COO. With that momentum, I’m excited to welcome Krishan Bhatia to the team as our first Chief Business Officer and for what he will bring as we scale the company and take our go to market execution to the next level.”
“Taboola has a bold vision for the future, built on global scale and innovative technology to become a powerhouse for performance advertising and publisher success,” said Krishan Bhatia, Chief Business Officer at Taboola. “Over the past year, Taboola has hit exciting milestones. The introduction of Realize further solidifies Taboola’s place as the leading player in performance advertising outside of search and social. Taboola’s launch of DeeperDive, pace of innovation with generative AI, and continued commitment to drive success for advertisers and partners are strong signals that today’s market demands. I’m excited to come onboard at this pivotal point of growth for Taboola and to work alongside the entire team.”
