Mumbai: India’s fast-growing fragrance industry is set to welcome a bold new challenger as Aureia London, backed by entrepreneur Ashneer Grover, aims to disrupt the ₹4,500 crore ($550 million) domestic perfume market with globally inspired yet India-focused offerings.
With the Indian fragrance market projected to grow at a CAGR of 15% over the next few years, Aureia London is positioning itself to tap into the rising demand for premium yet affordable luxury perfumes—an increasingly attractive segment that remains relatively underserved.
The brand blends international sophistication with Indian sensibilities, offering high-quality fragrances designed to match evolving consumer preferences. Its portfolio emphasizes long-lasting formulations, premium ingredients and aspirational storytelling, while maintaining accessible price points for a broader base of consumers.
“We are excited to partner with All Scents to take Aureia London to new heights,” said Shonak Sharma, CEO of Aureia London. “This collaboration strengthens our distribution capabilities and enables us to tap into the rapidly expanding demand for premium fragrances across India.”
Highlighting the brand’s long-term vision, Aashima Grover Sharma, Co-founder of Aureia London, added, “Our focus on quality, affordability, and innovation has been central to our journey. With All Scents as our strategic partner, we aim to scale aggressively and deepen our market presence nationwide.”
Among its key offerings are signature editions such as Golden Visa and Globetrotter, crafted with premium ingredients and designed to cater to a wide spectrum of fragrance preferences—from bold and sophisticated to fresh and contemporary.
As part of its expansion strategy, Aureia London plans to scale its retail footprint to 1,500 stores across India, strengthening its presence not only in fragrances but also in adjacent beauty categories. With strong financial backing, strategic distribution partnerships and a focused understanding of India’s evolving luxury consumer, the company is positioning itself as a formidable contender in the country’s growing fragrance landscape.
