Mumbai: As India debated its Budget, tracked shifting global trade equations, rallied behind its T-20 World Cup campaign, and watched political narratives intensify across states, audiences turned decisively to NDTV’s digital platforms – strengthening YouTube leadership for both NDTV India and NDTV 24×7.
According to data released by DataBeings, NDTV India recorded 2,455 million views on YouTube, while NDTV 24×7 garnered 119 million views, marking a defining phase of digital engagement for the network during one of the year’s most consequential news cycles.
The Union Budget on NDTV sparked a national conversation, and its coverage included detailed digital explainers, sector-focused analysis, and expert-led discussions on taxation, infrastructure spending, fiscal strategy, and long-term economic direction.
International developments also shaped audience engagement, particularly evolving US–India tariff tensions and trade negotiations. NDTV tracked the economic and diplomatic implications of these developments, assessing their potential impact on trade flows, industry, and India’s global positioning.
India’s growing prominence in the technology sector featured strongly, with extensive focus on the AI Impact Summit and the country’s ambitions within the global artificial intelligence landscape. It also hosted the Ind.Ai Summit in New Delhi, which featured some of the sharpest minds shaping the AI narrative. Streamed live on YouTube, it focused on innovation, regulatory frameworks, investment momentum, and strategic partnerships shaping the future of artificial intelligence.
Sporting momentum further accelerated viewership, as NDTV delivered comprehensive coverage of India’s T-20 Cricket World Cup preparations and campaign. Real-time updates, expert commentary, and digital-first formats contributed to strong traction across YouTube audiences.
‘February was a month when the news cycle moved at extraordinary speed – from the Union Budget to global trade shifts, from election momentum across states to India’s T-20 World Cup campaign. The fact that audiences chose NDTV in such large numbers on YouTube reflects the growing trust in our digital-first journalism. It shows that viewers trust us to deliver news that matters, when it matters most,’ said Rahul Kanwal, CEO and Editor-in-Chief, NDTV.
Akhil Kumar, Deputy Executive Editor, Digital Videos (English), NDTV, added, ‘For both NDTV 24×7 and NDTV India to simultaneously lead on YouTube is a defining milestone. It underscores our cross-language strength and our ability to scale high-impact journalism across platforms. We are deeply invested in shaping the digital news conversation and will continue to innovate in how we inform, engage, and serve our audiences.’
Political narratives gathered pace across several states, including Tamil Nadu and West Bengal, as election activity intensified. NDTV’s reporting combined ground coverage, alliance tracking, and in-depth political analysis, bringing evolving voter sentiment directly to digital viewers.
On this outstanding achievement, Munish Devgan, Head, Digital Videos Strategy, NDTV (Hindi), said ‘Digital leadership comes from understanding audiences in real time. Clarity of editorial judgement and disciplined execution have helped us claim the top position as a Network.’
The performance underscores NDTV’s sustained emphasis on a digital-first newsroom strategy, with continued investments in live streaming, platform-native programming, and innovative digital formats designed to engage audiences across devices.
The latest viewership figures reaffirm NDTV’s growing strength in India’s digital news landscape, as audiences increasingly turn to the network during moments that shape national and global conversations.
-Based on Press Release
