Gurgaon: Nester, a design-first, tech-enabled homeware brand, has announced the onboarding of Kunwarjeet Grover as Co-Founder and Chief Business Officer (CBO). The appointment marks a significant step in Nester’s growth journey as it strengthens its leadership team to accelerate scale and market expansion.
Grover brings over a decade of experience in building and scaling digital-first consumer brands. He has previously been part of the growth journeys at Honasa Consumer Limited and Wellbeing Nutrition, driving expansion across distribution channels and strengthening e-commerce presence. His earlier stints with legacy brands such as Himalaya Wellness Company, Havells and Philips have provided him with deep expertise in channel distribution and business development.
At Nester, Grover will lead business strategy, revenue growth, go-to-market strategy and marketing. Abhinav Singh, Founder and CEO, Nester, will continue to oversee new product design, sourcing, operations and supply chain. The company said the appointment brings complementary capabilities to strengthen its ambition of building a disruptive, digital-first homeware brand rooted in premium aesthetics, functionality and technology.
“Kunwarjeet has a wealth of knowledge on how to build digital-first brands and his experience of disruptively scaling consumer brands, which truly aligns with Nester’s goal and vision. As we are building the foundation of our growth journey, we need someone who can build the systems and lead us into the disruptive growth,” said Abhinav Singh, Founder and CEO, Nester.
Commenting on the onboarding, Kunwarjeet Grover, Co-founder and CBO, Nester said, “Homeware as a category is waiting to be disrupted and Nester is truly poised to do the same. I am excited to join Nester and become a part of a brand that will lead the transformation of this category and modern living by upgrading Indian homes.”
Backing the leadership move, Prayag Mohanty, Principal at Fireside Ventures, said, “Kunwarjeet has been instrumental in building some of the fastest growing digital consumer brands and we strongly believe that he will be critical in defining the next chapter of Nester. Abhinav and Kunwarjeet as a founding team will bring very complementary skillsets across consumer insighting, product development, brand building and growth hacking. This leadership hiring underscores Nester’s commitment to building long-term value and we at Fireside are excited about the future of Nester”.
Adding to this, Suhail Sameer, Founder and Managing Partner at OTP Ventures, said, “We are thrilled to welcome Kunwarjeet as Co-Founder and CBO of Nester. Kunwar brings digital-savvy marketing combined with deep consumer insights honed at various category defining companies. Along with Abhinav’s strong product and supply chain capabilities, this perfectly positions Nester to scale innovative, customer-obsessed products that redefine everyday appliances.”
Founded on the philosophy of simplifying everyday homes and enabling more intentional living, Nester aims to build products that quietly support daily routines through thoughtful design and technology integration. With a strengthened leadership foundation, the company plans to accelerate expansion across digital channels while leveraging innovation and design as its core differentiators.
