Mumbai: Nykaa has strengthened its leadership in the Korean beauty category with the exclusive India launch of Illiyoon, further deepening its decade-long strategic partnership with Amorepacific.
Building on a collaboration that began in 2016 with the introduction of Innisfree and expanded to include brands such as Laneige, COSRX, Sulwhasoo and Aestura, Nykaa has curated India’s largest Korean beauty portfolio across skincare, dermocosmetics and haircare. The launch of Illiyoon—one of Korea’s most trusted dermocosmetic brands for face and body care—comes at a time when Indian consumers are increasingly seeking gentle, clinically backed and barrier-focused formulations.
Known for its patented Soy-Ceramide and Ceramide Skin Complex™ 2.0 technologies, Illiyoon delivers high-performance hydration and barrier repair solutions designed for sensitive and dry skin, with hero products such as the ATO Lotion and ATO Concentrate Cream suitable for all age groups.
Commenting on the launch, Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said “Our decade-long partnership with AmorePacific has played a defining role in shaping India’s K-beauty journey. Together, we have introduced beloved brands like Laneige, Aestura, Innisfree, Sulwhasoo and COSRX to Indian consumers, catalysing the K-beauty phenomenon in the country. The launch of Illiyoon marks the next chapter in this journey. As Indian consumers increasingly prioritise barrier health and sensitive-skin solutions, Illiyoon’s science-led, dermocosmetic expertise is perfectly aligned with evolving skincare needs. We are proud to exclusively bring yet another trusted Korean innovation to India.”
Adding to this, Paul Lee, Managing Director & Country Head, Amorepacific India, said, “We deeply value our decade-long partnership with Nykaa, through which we have played a meaningful role in introducing and shaping the K-Beauty movement in India. Together, we have built strong consumer trust in Korean skincare innovation and successfully established brands that resonate with the evolving needs of Indian consumers. The derma category has emerged as one of the most dynamic and fastest-growing segments in the Indian beauty market with momentum that continues to significantly outpace the broader industry. As consumers become increasingly informed and ingredient-conscious, the demand for clinically proven barrier-focused and high-efficacy skincare solutions continues to accelerate. Following the successful launch of Aestura, we are delighted to introduce ILLIYOON as our second K-derma brand in collaboration with Nykaa. With its proven efficacy and distinctive Korean dermatological philosophy, we are confident that ILLIYOON will further elevate the skincare experience for Indian consumers. We look forward to continuing this strong partnership and bringing the very best of Korean dermatological innovation to India.”
