Mumbai: Birla Opus Paints, the decorative paints brand from the Aditya Birla Group and housed under Grasim Industries, has unveiled a new digital campaign ahead of Eid titled ‘Dil Aise Eid Manaye’, celebrating the warmth of family bonds and festive togetherness.
Launched as part of the brand’s ‘Duniya Ko Rang Do’ philosophy, the campaign captures how homes transform into vibrant spaces filled with colour, joy and relationships during festive celebrations.
The film narrates the touching story of a young boy who initially feels upset when his home is repainted and rearranged to welcome extended family for Eid. However, as cousins begin to arrive, the house fills with laughter, playful moments and a spirited cricket match, gradually turning his disappointment into delight. The narrative reflects how festivals become more meaningful when shared with loved ones under one roof.
Commenting on the campaign, Inderpreet Singh, Head – Marketing, Birla Opus Paints, said, “Eid is a festival that celebrates unity, gratitude and the joy of being surrounded by loved ones. With ‘Dil Aise Eid Manaye’, we wanted to tell a story that resonates with families across India and highlights how beautiful walls uplifts the festive spirit and becomes the perfect canvas for shared moments of togetherness.”
Sharing insights on the creative approach, Sachin Kamble, Chief Creative Officer, Leo India, said, “This film beautifully captures how a young boy comes to realise that no celebration is ever truly complete without the people we love. It’s in these shared moments – of togetherness, warmth, and connection – that celebrations find their true meaning and bring us closer to one another.”
Conceptualised by Leo India, the campaign highlights the emotional significance of festive preparations while subtly showcasing the role of freshly painted homes in elevating celebrations. The digital film will be distributed across platforms including YouTube, Instagram and Facebook, encouraging families to open their homes and hearts this Eid.
Client: Birla Opus Paints
Creative Agency: Leo India
Production House: BAD Studio Productions
