Mumbai: Nutella India has launched a new Ramadan campaign titled “Iftar Tastes Better with Nutella®,” collaborating with filmmaker and food enthusiast Farah Khan to celebrate the spirit of togetherness and festive indulgence during the holy month of Ramadan.
The campaign film features Farah Khan alongside her longtime cook, Dilip, as she welcomes viewers into her kitchen to prepare a dessert that blends traditional flavours with a contemporary twist—Kunafa with Nutella®. Known for her love for home-style cooking and playful kitchen experiments, Farah recreates the classic Middle Eastern dessert by layering crisp, golden strands of kunafa filled with the rich, creamy spread.
The dish is finished with fragrant sugar syrup, crushed pistachios and delicate garnishes, creating a festive dessert designed to be shared at the Iftar table, where families and friends gather to break their fast.
Through the collaboration, the brand aims to celebrate the cultural significance of Ramadan while encouraging families to experiment with familiar festive recipes by adding their own personal touch.
Speaking about the campaign, Zoher Kapuswala, Marketing Head at Ferrero India, said, “Ramadan is a beautiful time of togetherness celebration of meaningful rituals and shared moments at the Iftar table. We believe that food has the power to bring people closer and create lasting memories. Through this collaboration with Farah, we wanted to honour tradition while inspiring families to add their own personal touch to festive favorites. Sometimes, a simple twist can make familiar moments feel even more special.”
The campaign invites consumers to recreate the dessert at home and share their creations on social media using the hashtag #nutellarecipe, encouraging a community celebration of food, creativity and festive traditions.
With this initiative, Nutella India aims to highlight how small culinary twists can transform traditional dishes into new festive favourites, bringing warmth and sweetness to Ramadan gatherings.
