As brands mark International Women’s Day each year, campaigns are increasingly moving beyond symbolic celebrations to focus on meaningful conversations around equality, empowerment and representation. In 2026, several companies across sectors—from finance and healthcare to technology, retail and mobility—have launched initiatives that highlight the evolving role of women in society and the workplace. These campaigns address a wide range of themes, including challenging everyday gender bias, encouraging financial independence, promoting shared responsibilities at home, supporting women’s leadership, and expanding opportunities in emerging sectors such as technology and mobility.
Through storytelling, digital films, leadership discussions and community-driven initiatives, brands are using their platforms to spotlight real experiences and inspire change. From awareness-led campaigns to initiatives promoting education, healthcare and career growth, this year’s Women’s Day efforts reflect a broader shift toward creating tangible impact and encouraging more inclusive participation across industries and communities.
Tata Capital
Tata Capital’s #StopBlamingHer campaign highlights a common yet often unspoken bias that exists in everyday conversations and assumptions. Instead of blaming individuals, the campaign encourages society to reflect on how such subtle biases appear in casual language and situations without people even realizing it. Conceptualised and executed by Schbang, the film presents a series of slice-of-life moments from offices, social gatherings and everyday spaces where women are casually blamed. Inspired by real-life situations, the campaign aims to make these overlooked moments visible and spark awareness about how everyday attitudes contribute to gender bias.
Aditya Birla Sun Life Insurance
Aditya Birla Sun Life Insurance Company Limited (“ABSLI”), the life insurance subsidiary of Aditya Birla Capital, India’s leading diversified financial services company, today announced the launch of HER Insurance, a customer-centric category built using research and insights into women’s real needs, thereby defining insurance solutions needed for women. HER Insurance brings together a suite of existing ABSLI products with features and benefits well suited to women’s life protection, women specific health risks, guaranteed income and long-term financial planning. This category offers flexibility to align with different life goals and priorities.
Wonderchef
Ahead of International Women’s Day, Wonderchef has relaunched its “Dear Man, Hold the Pan” campaign, originally introduced in 2019, to encourage shared responsibility in the kitchen. The initiative returns this year with a renewed focus on promoting gender equality in everyday cooking. According to the Time Use Survey 2024 released by the Ministry of Statistics and Programme Implementation, women in India spend an average of 289 minutes per day on unpaid domestic work, including cooking, compared to 88 minutes for men, highlighting the imbalance in household responsibilities. As part of the campaign, Wonderchef is highlighting its Magic Series products—Chai Magic, Chef Magic and Roti Magic—designed to simplify daily cooking and reduce the time and effort involved, making the process easier for everyone at home. The campaign will run across all 35 Wonderchef Exclusive Brand Outlets and on the company’s website until March 14, 2026.
Zivame
To mark International Women’s Day with meaningful action rather than symbolism, Zivame, the lingerie brand backed by the Reliance Group, hosted a women’s leadership panel titled Not Just Another Women’s Day. The initiative brought together senior women leaders from across the Reliance ecosystem for a closed-door discussion on leadership, decision-making, risk ownership, consumer behaviour, and the future of work. Moderated by Zivame COO Kiruba Devi, the panel featured Aditi Pany of Qalara, Sara Fanning of Azorte, Renuka Shastry from Reliance Retail, Zoe Matthews of Yousta, and Aarti Sharma from Avantra. The conversation focused on real leadership journeys and pivotal career decisions, moving beyond token discussions to highlight how women are increasingly leading high-stakes business responsibilities. Leaders also discussed evolving consumer behaviour in categories such as lingerie, noting that better size availability, wider product choices, and more open conversations have helped women shop with greater confidence, reflecting a broader cultural shift toward personal choice and self-expression.
HDFC Mutual Fund
To mark International Women’s Day, HDFC Mutual Fund has launched its latest investor education campaign titled “Invest Like A Woman* .” The campaign celebrates the inherent qualities women bring to everyday decision-making and highlights how these traits closely mirror the mindset required for thoughtful and disciplined investing.
Great Learning
Great Learning, the leading global ed-tech company, launched the second edition of its Women’s Day campaign, #StemTheBias. This year’s campaign features a new AI-generated video aimed at combating gender bias in Artificial Intelligence (AI). In the film, a voice assistant ignores a woman’s command but instantly obeys the same command from a man, highlighting the reality that “Voice recognition works less accurately for women, a consequence of male-dominated training data.” The campaign reinforces its core message: “When AI learns from bias, it repeats it. Who builds AI matters.” The ongoing #StemTheBias initiative seeks to empower women through scholarship to step into the rooms where AI is built. Great Learning urges women to nominate themselves or a woman they know for the #STEMTheBias Scholarship and help shape a future where women lead the way in AI, Data Science, and Tech.
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Vedanta Group
Marking International Women’s Day, Vedanta Group has launched a nationwide campaign and LinkedIn-led hiring drive #HerAtTheCore inviting women to build careers across mining, metals, oil & gas, power and technology.
Fortune
Ahead of International Women’s Day, Fortune, the flagship edible oil brand of AWL Agri Business Limited (formerly Adani Wilmar), has released a digitalfilm highlighting the importance of sharing responsibilities at home. The film captures a relatable moment between a husband and wife, where the husband decides to cook for the day but soon realises he does not know where basic ingredients like flour, oil and coriander are kept. The situation becomes a moment of reflection when his wife points out that while cooking is often expected of women, the effort and knowledge required to manage the kitchen are frequently overlooked. The film ends with the message that when the kitchen becomes a shared responsibility, the food at home truly becomes “ghar ka khana,” reinforcing the idea that appreciation for household work begins with understanding, participation and equality.
Zomato
This International Women’s Day, Zomato released a film highlighting the everyday experiences of its women delivery partners and the subtle biases they often face during their work. The film follows their delivery journey—from picking up orders at restaurants to delivering them at customers’ doorsteps—showing common reactions such as surprise, curious stares and unexpected questions. With a light-hearted and cinematic approach, the women delivery partners break the fourth wall to respond to these reactions and gently challenge stereotypes, emphasizing that a delivery partner’s capability is not defined by gender. The campaign also reflects the growing presence of women in India’s last-mile delivery workforce, with more than 3,500 monthly active women delivery partners delivering over 5 lakh orders every month as of February 2026.
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Pepperfry
Pepperfry, an e-commerce furniture and home décor company, has launched a new digital campaign to mark International Women’s Day, encouraging women to do something often overlooked in their busy lives — pause. Through its latest digital film, the brand challenges the narrative that constantly equates productivity with self-worth. The campaign highlights how women today navigate multiple responsibilities every day, often placing their own need for rest at the very bottom of the list.
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Cloudnine Group of Hospitals
This Women’s Day, Cloudnine Group of Hospitals turns the spotlight on a truth often left unspoken — no woman walks the journey of pregnancy and childbirth alone. Through its campaign #StrengthInSisterhood, Cloudnine celebrates the powerful circle of women who stand beside every mother through fertility, pregnancy, childbirth, and recovery. Behind every delivery room moment is a quiet sisterhood at work — the obstetrician guiding a safe birth, the nurse offering steady reassurance through labour, the lactation consultant helping with the first precious feed, and the physiotherapist supporting a mother as she regains her strength. Beyond hospital walls, the circle grows stronger with mothers, sisters, grandmothers, aunts, and friends who surround her with wisdom, comfort, and unconditional care. Together, they lift her when she is tired, steady her when doubts arise, and remind her of the strength she carries within.
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Vestige
Vestige Marketing Pvt. Ltd., a home-grown direct selling companies, has unveiled ‘Her Power, Her Palette’, a vibrant International Women’s Day campaign that reimagines beauty through the transformative language of colour. Rooted in the philosophy that beauty is a powerful form of self-expression, the campaign celebrates the many shades of feminine strength; bold, balanced, radiant, and nurturing.
Apollo Cradle and Apollo Clinic
On the onset of International Women’s Day, Apollo Cradle & Children’ hospital and Apollo Clinic announces the next step of its ongoing health awareness campaign #CheckForChange. Specifically designed to inspire women under the age of 50 to transition from reactive to proactive healthcare. The campaign aims to dismantle the barriers of neglect and “health secondary” mindsets, encouraging regular screenings as a fundamental pillar of a balanced life and early detection.
QNET India
To commemorate International Women’s Day, leading e-commerce direct selling company, QNET, proudly announced its 2026 digital India-campaign #BehindEverySuccess, a heartfelt celebration of women direct sellers whose resilience, belief, and leadership continue to transform lives and communities. From mentors and uplines to mothers and teammates, the campaign honours women whose unwavering belief has become the catalyst for transformation.
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CDSL IPF
Central Depository Services (India) Limited Investor Protection Fund (IPF) has launched a digital advertising campaign around International Women’s Day as part of its investor awareness initiative ‘AtmanirbHER’, encouraging women to begin their investment journey in the securities market and become “Ms. Atmanirbhar Investor.” The campaign highlights the rising participation of women in the market, noting that women now account for 25% of demat account holders, up from 20% last year, reflecting growing financial awareness and inclusion. As part of the initiative, CDSL IPF has released two multilingual digital ad films across 12 Indian languages to reach women investors nationwide. The first film shows a group of friends encouraging a hesitant woman to overcome her doubts and take her first step towards informed investing, while the second film celebrates her decision to start investing, symbolising the confidence and independence that comes with managing one’s finances. Together, the films reinforce the campaign message #BanoMsAtmanirbharInvestor, highlighting how thoughtful investing can help women achieve financial independence and pursue their goals.
Bijliride
Ahead of International Women’s Day, Bijliride, a fast-growing EV rental and mobility-tech platform in India, launched its Women’s Day campaign titledEmpowHer, celebrating the women contributing to the electric mobility ecosystem. Built around the message “Because when she moves, the world moves,” the campaign highlights real women across Bijliride’s network—from corporate leadership and operations teams to riders on city streets—showcasing how mobility can drive empowerment and economic independence. As women increasingly participate in areas such as last-mile delivery, fleet operations and mobility services, the campaign uses authentic stories to spotlight journeys of resilience, ambition and financial self-reliance. Through EmpowHer, Bijliride aims to encourage more women to join sustainable mobility, promote livelihood opportunities through EVs, and reinforce its commitment to building an inclusive and diverse workforce.
Redington
Redington Limited, an integrated technology solutions provider and a Fortune India 500 company, marked International Women’s Day with “Unlock Her Power,” a focused campaign celebrating women across the organisation and reaffirming its commitment to inclusion and leadership development.
FRND
As India’s next wave of internet users comes online from Tier 2–4 towns, safety is emerging as the defining factor of digital trust, especially for women seeking meaningful connections. On the occasion of International Women’s Day, FRND, India’s avatar-based audio social discovery platform and the marquee product of Interact Group, has launched ‘Surakshit Conversations’, a campaign that highlights the platform’s women-first safety design.
Vedanta Aluminium
On the run-up to International Women’s Day 2026, Vedanta Aluminium, India’s largest aluminium producer, has launched #TarakkiKiTaiyaari’, a campaign underscoring that true national progress rests on inclusive participation. The initiative brings together thought leaders like Kiran Bedi and Padma Shri awardee Arunima Sinha, to engage with employees, complemented by community outreach drives, health camps, and employee volunteer-led initiatives.
