Mumbai: Aerem Solutions has announced the appointment of Nilesh Malani as Executive Director. In his new role, Malani will lead the company’s Consumer Business, Marketing and Direct-to-Consumer (D2C) e-commerce verticals, as the company strengthens its presence in India’s fast-evolving sustainable energy market.
Malani joins Aerem Solutions with over two decades of leadership experience across some of India’s leading corporates. Most recently, he served as Global Chief Marketing Officer at Waaree Group, where he played a key role in brand transformation and helped drive the company’s highly successful IPO. He also contributed to business development initiatives, including expanding the market for flexible solar modules.
Before Waaree Group, Malani was Chief Marketing Officer at Polycab India Limited, where he built the marketing function from the ground up. During his tenure, he scaled new product lines across wires and FMEG categories, introduced a refreshed brand identity, secured global sponsorships with the International Cricket Council, strengthened the company’s digital marketing ecosystem and launched its e-commerce platform.
His career also includes leadership roles at JSW Steel, Castrol and Asian Paints, where he was recognised for driving brand-building initiatives and scaling retail businesses through a blend of structural discipline and innovation.
Commenting on the appointment, Anand Jain, CEO and Founder of Aerem Solutions, said, “We are thrilled to welcome Nilesh Malani as Executive Director at this exciting juncture. His exceptional track record in brand elevation, strategic scaling, and digital innovation makes him the ideal leader to drive our corporate strategy, consumer business growth, e-commerce, and marketing across group entities like Netzero NBFC and Sunstore procurement platform. At Aerem Solutions, we’re pioneering sustainable energy solutions – from solar innovations to net-zero financing and Nilesh will be instrumental in accelerating our mission.”
Sharing his thoughts on the new role, Nilesh Malani said, “Aerem is at the forefront of a massive transition in the Indian energy landscape. Having seen the incredible appetite for sustainable energy during my earlier stint, I am thrilled to join Aerem and the team to build a world class consumer business. My focus will be on leveraging technology and data to create a seamless D2C experience, ensuring that Aerem becomes the most trusted partner for every Indian business and household in their green energy adoption.”
