MUMBAI: Konami Digital Entertainment (KONAMI) today announced the launch of a campaign for eFootball in India. Commemorating this special campaign, eFootball brings together cricketers Rinku Singh and Varun Chakravarthy, Malayalam stars Naslen Gafoor and Chandu Salim Kumar alongside football icons like Sahal Abdul Samad and Shubhasish Bose to produce exciting content for social media. Launching alongside the campaign, eFootball fans can gain a Lionel Messi card from 12 March – 2 April.
With a particular emphasis on Kerala and West Bengal, the campaign partners with fan communities, lifestyle creators, and competitive eFootball influencers. These include Mohammad Rizwan, RJ Praveen, Black Mamba Gaming, Mallu PES Master, LiarsFC, and Manjappada. The campaign also introduces in‑game challenges that offer users exclusive rewards.
Alongside this campaign, a limited-time card of football icon Lionel Messi is available for global users from 12 March – 2 April. The Messi card and related campaign events are now live across India on mobile, console, and PC.
