Mumbai: GAP has partnered with GRAMMY®-nominated global artist Young Miko to launch its Spring 2026 campaign titled “Sweats like this.” The campaign spotlights GAPSweats through an original music video built around a refreshed version of the artist’s hit track WASSUP, celebrating the intersection of music, culture and style.
Through the collaboration, GAP provides Young Miko a creative platform to share her music in a format that blends entertainment with fashion storytelling. The campaign positions GAPSweats as a cultural uniform for self-expression, creativity and confidence, while tapping into the growing global influence of Latin music.
Speaking on the partnership, Mark Breitbard, President and CEO, GAP brand, said, “GAP has a long history of partnering with artists who shape culture, not just through their work, but through the way they connect with audiences. Young Miko represents more than a moment; she speaks to a generation and is shaping what comes next. As a true creative collaborator on this campaign, she helped us create a visual extension of her music while positioning GAPSweats as a canvas for creativity and self-expression. This is fashion as entertainment.”
Fabiola Torres, Chief Marketing Officer, GAP brand, added, “Young Miko brings authenticity, confidence, and a real connection to style and self-expression. With this campaign, we’re meeting audiences where culture is happening now through music, movement, and storytelling. Sweats like this arrives at a defining moment for Latin music, a genre that has long shaped global culture and how people dress, dance, and express themselves across generations. Music creates unity, it transcends language, sparks joy and brings people together. That shared energy is at the heart of this campaign.”
The campaign debuts with a full-length music video directed by Bethany Vargas and shot by Olivia Malone, featuring choreography by Zoi Tatopoulos. The updated version of “WASSUP” includes a special dance-break moment led by 26 prominent Latin dancers, allowing GAPSweats to move dynamically on screen.
Styled by Caroline Newell alongside fashion and image consultant Alastair McKimm, the video presents GAPSweats as a canvas for creativity and individuality. Young Miko appears in Heavyweight and Extra Heavyweight GAPSweats, including GAP’s iconic arch logo hoodie and a custom cropped style, while dancers showcase a variety of fleece silhouettes ranging from wide-leg joggers to shorts.
Born in Añasco, Puerto Rico, Young Miko has emerged as one of the most influential voices shaping today’s music landscape. The GRAMMY®- and Latin GRAMMY®-nominated artist gained widespread attention in 2025 with “WASSUP,” which has surpassed 137 million streams on Spotify. Blending early-2000s rap and hip-hop influences with modern reggaeton and Spanglish lyricism, she has amassed over 20 million monthly listeners on Spotify and more than 21 million followers across social media, collaborating with artists such as Bad Bunny, KAROL G, Central Cee, Feid and Marshmello among others.
Commenting on the collaboration, Young Miko said, “Puerto Rico influences everything I do – the way I talk, express myself, dress, live, and see the world. It’s my home and the culture that shaped who I am today,” said Young Miko. “This music video was an amazing experience, and working with GAP felt natural because they gave me the space to express myself and my culture authentically. It’s such a beautiful way to keep showing love to a song the fans really connected with. This time there’s dancing, people sharing a new space with me, and I’m very excited for everyone to see it.”
