Mumbai: Agami Realty has unveiled a new brand campaign highlighting its association with cricket legend Sunil Gavaskar, who has been named the company’s brand ambassador. The campaign aims to reinforce the developer’s positioning around credibility, legacy and long-term value, while strengthening its connection with discerning luxury homebuyers.
The campaign is being rolled out with a flagship brand film introducing Gavaskar as the face of the brand. The narrative draws parallels between the cricketer’s legacy of credibility, discipline and integrity and the values that Agami Realty seeks to reflect in its projects. Through this association, the company aims to reinforce a customer journey rooted in trust, long-term thinking and generational continuity.
The partnership also aligns with the company’s upcoming ultra-luxury residential development, Agami Legends, located in Kalanagar, Bandra (East), overlooking the iconic MIG Cricket Club. The development will feature a curated collection of 3 and 4 BHK residences designed around the theme of legacy, excellence and enduring stature. The name Legends draws inspiration from individuals whose achievements have stood the test of time, making Gavaskar a symbolic representation of the project’s philosophy.
“I’ve always believed that credibility is built with discipline and integrity. For me, a truly progressive developer is one who also honours the city’s roots, its heritage and legacy. A brand that doesn’t build buildings but shapes communities. One that nurtures continuity and builds sustained value. That’s why I’m delighted to partner with Agami Realty, a brand that has enriched Mumbai’s skyline with its thoughtful and considered projects,” said Sunil Gavaskar, cricket legend and brand ambassador of Agami Realty.
“We believe that for luxury buyers, particularly UHNIs and seasoned investors, trust precedes design. To them, Sunil Gavaskar’s presence signals stability and long-term intent, integrity in high-value decision making, a brand with deep roots in Mumbai’s cultural fabric, and our commitment to legacy over hype. This differentiates Agami Realty from developers that compete primarily on scale, speed or spectacle. The association reinforces that the brand is here to shape Mumbai’s skyline responsibly and enduringly, not momentarily,” said Prashant Khandelwal, Director and CEO of Agami Realty and Joint Secretary of CREDAI-MCHI.
Alongside the flagship film, the campaign will include shorter digital assets and the launch of a refreshed website that reflects Agami Realty’s updated brand positioning. At the project level, the developer will also roll out a dedicated film and campaign creatives for Agami Legends, translating the brand’s communication into a tangible luxury offering.
The collaboration with Gavaskar has been structured as a one-year engagement, with the company positioning it as a sustained brand integration rather than a one-time promotional association. His presence will support the brand’s broader repositioning around legacy and integrity while also anchoring communications around its upcoming luxury development.
The campaign is being rolled out through an integrated communication strategy spanning social media platforms, digital advertising ecosystems, strategic public relations outreach and brand integrations across Agami Realty’s new website and core brand assets. Through this phased approach, the company aims to build strong recall around its values-led positioning while ensuring targeted engagement within the luxury real estate segment.
