As India’s digital entertainment ecosystem is growing and shifting towards interactive, social, and creator-led content experiences. Jubliexx, established in 2025 works on the same ecosystem by providing short videos, live broadcasts and enabling audiences to actively engage with content and creators in real time.
With the rapid expansion of the creator economy, live streaming and audience participation have emerged as key growth drivers. Through Jubliexx, creators can host interactive sessions, connect directly with their audiences, and monetise their content, while viewers participate through chats, virtual gifting, and live interactions—transforming entertainment into a two-way, community-driven experience.
Medianew4u.com caught up with Deepak Chabbra Founder Jubliexx
Q. What was the whitespace seen in the market that led to the creation of Jubliexx?
The biggest gap we observed was the lack of meaningful two-way interaction between creators and their audiences. Most live streaming and social platforms today are designed for one-to-many broadcasting, where creators speak and audiences watch. Even when interaction exists, it is often buried under thousands of messages or restricted behind paywalls for private chats. This creates distance rather than connection.
Jubliexx was constructed to fill this gap. We desired to establish an environment where the fans will not simply be consumers but become closely associated with the creators. The site allows connectivity not only in the live sessions but also after these sessions via such functions as direct gifting on posts, priority engagement options, and such options as personal messages.
The point was to eliminate communication distance and ensure that even in the busy live sessions, the appreciation or message of a fan is not ignored. Overall, Jubliexx tries to make digital entertainment more personalized and community-oriented.
Q. What is the vision in terms of transforming entertainment into a two-way, community-driven experience?
We have a vision to make entertainment not just a passive watching process but an active involvement. The old-fashioned mediums utilize audiences as viewers, and the new generation of the digital generation desires to be engaged, heard, and connected.
Jubliexx makes this change possible by providing users with various forms of interaction, such as gifting on reels and highlighted comments and direct communication with creators. This makes sure that interaction is not lost in a live chat that is full of people. The ability to enable audiences in meaningful participation enables creators to develop loyal communities and not just a number of followers.
Finally, we observe how entertainment is becoming an ecosystem with creators and audiences in a process of co-building experiences. When the fans believe that they are listened to and valued, that is when the engagement becomes more profound, the retention is enhanced, and the community will self-support.
Q. What goals have been set for 2026 in terms of the boost it will give to the creator economy?
The main objective for 2026 will be to ensure that it is more financially viable and professionally rewarding to create content. This is a problem faced by many creators today since the monetization opportunities are scarce or erratic. We would like to alter that and provide a variety of earning streams within one platform.
Jubliexx is a company that concentrates on providing creators with the ability to be flexible in various ways, such as live gifting, subscriptions, direct engagement monetization, or future integrations of commerce. We also would like to offer more advantageous withdrawal systems where creators can easily access their earnings.
In addition to the income, the platform promises creators to make some independence. They will not have to solely rely on brand deals and can create viable revenue directly off their community. Our eventual goal is to build into a healthier creator economy in which talent, hard work, and regularity are compensated.
Q. Right now how many creators and users are on Jubliexx?
Jubliexx has seen encouraging early traction. Within just three to four months of launch, the platform crossed 30,000 installs, with numbers steadily growing. What is particularly noteworthy is the diversity of the creator base.
Creators from different regions, cultures, and age groups are coming live and producing content on the platform. This diversity reflects the inclusive philosophy behind Jubliexx—anyone with talent and the willingness to engage can find an audience here.
Q. What trends are being seen on the platform in terms of content genres?
Short-form content continues to dominate attention spans, and this trend is clearly visible on Jubliexx. Quick, engaging videos, vlogs, and AI-assisted reels are particularly popular. At the same time, live sessions remain a strong pillar because they enable real-time interaction.
We are also seeing creators experiment with movie featurettes, behind-the-scenes content, and niche interest areas. The trend suggests that audiences want both instant entertainment and deeper engagement, depending on the format.
Q. Is the business model revenue sharing with creators? What about investment and break-even?
Jubliexx follows a creator-centric business model where monetiation is closely tied to creator success. The platform earns alongside creators rather than at their expense. Our approach prioritises long-term ecosystem growth over short-term profitability.
Developing and scaling a technology platform is an ongoing process that requires continuous investment in innovation, safety, and user experience. Therefore, our focus is not on a fixed break-even timeline but on building a sustainable environment where creators thrive and audiences remain engaged.
Q. Is e-sports a major catalyst for real-time engagement?
Yes, gaming and e-sports have become one of the strongest drivers of digital engagement. For younger audiences especially, gaming is not just entertainment but a lifestyle and even a career path.
Live tournaments, gameplay streams, and interactive sessions naturally encourage real-time participation. Viewers actively cheer, comment, and support their favorite players, making e-sports a powerful engagement engine for platforms like Jubliexx.
Q. Do you have plans for microdramas as a genre?
We believe creativity should not be restricted by platform preferences. Jubliexx is designed as an open ecosystem where creators decide what they want to produce and audiences decide what they want to watch.
Microdramas are an emerging format and require a different storytelling approach, but we see them as an opportunity rather than a challenge. As audience tastes evolve, we expect creators to experiment with such formats organically.
Q. How has AI been integrated into the platform?
AI plays a supportive role across the platform. It helps creators with editing tools, improves content recommendations, and enhances overall efficiency. Equally important is its role in safety; AI-based moderation systems help detect and remove harmful content, creating a safer environment for younger users.
We also use AI-driven assistance features to simplify navigation and engagement, ensuring that technology enhances human creativity rather than replacing it.
Q. What is expected in virtual gifting and social commerce?
Virtual gifting has become a key pillar of the creator economy, and on Jubliexx it is already a major engagement driver. Fans use gifting not only to support creators financially but also to express appreciation in real time.
We are seeing strong participation across categories such as music, dance, gaming, lifestyle, spirituality, and motivational content. Going forward, influencer-led commerce and interactive shopping experiences are expected to grow, blending entertainment with transactions.
Q. What marketing activities are being done to create awareness?
Jubliexx is currently focusing on digital outreach through performance marketing on platforms such as Google, Meta, Instagram, and YouTube. These channels allow us to reach both creators and audiences effectively.
In addition, we plan to conduct on-ground initiatives, including seminars, workshops, and creator meet-ups in different cities. These events will help educate aspiring creators about opportunities in the digital space while building a strong community around the platform.
Q. What does it take to succeed as a creator today?
Success in today’s fragmented media landscape requires persistence, adaptability, and authenticity. With so many creators competing for attention, consistency becomes crucial.
Creators who listen to their audience, evolve their content, and stay committed over time are the ones who ultimately stand out. Talent matters, but discipline and resilience often matter more.
Q. Will growth come from tier-2 and tier-3 cities in the next three years?
Absolutely. The next major wave of digital creators is emerging from tier-2 and tier-3 towns. Increased internet access and smartphone penetration have opened doors for talent that previously lacked visibility.
Many of today’s successful creators already come from these regions, and this trend is only going to accelerate. We believe these markets will play a defining role in shaping the future of the creator economy.
