Mumbai: Pure Nutrition has announced its partnership with Chennai Super Kings (CSK) as the Official Sports Nutrition Partner, marking a significant collaboration between the sports and wellness sectors.
The association underscores the growing importance of science-backed nutrition in enhancing athletic performance, recovery, and mental focus, especially in high-intensity tournaments like the Indian Premier League. The partnership reflects a shared commitment to excellence, consistency, and innovation.
As part of the collaboration, Pure Nutrition will support CSK’s performance ecosystem while also promoting the role of nutrition in enabling peak physical conditioning and sustained performance. The brand has additionally launched a co-branded CSK product line featuring supplements such as Whey Protein, Creatine, Pre-Workout, BCAA, Mass Gainer, L-Carnitine Liquid, and Yeast Protein, aimed at supporting strength, endurance, and recovery.
Commenting on the collaboration, Sushil Khaitan, Founder, Pure Nutrition, said, “Partnering with Chennai Super Kings is a proud milestone for us. CSK stands for discipline, resilience and excellence — values we share at Pure Nutrition. Together, we’re making a powerful statement about the role nutrition plays in building champions.”
Anmol Choubey, Director & COO, Pure Nutrition, added, “Nutrition is central to performance, recovery and longevity in elite sport. Our partnership with Chennai Super Kings gives us a powerful platform to advocate for performance-driven nutrition that makes a real difference to athletes at every level.”
K. S. Viswanathan, Managing Director, Chennai Super Kings, commented, “At Chennai Super Kings, we believe sustained performance at the highest level is built on preparation, discipline and the right support systems. Nutrition plays a critical role in enabling athletes to perform well. We are delighted to partner with Pure Nutrition, a brand that shares our commitment to excellence and scientific approach to performance. Together, we look forward to promoting the importance of clean, effective sports nutrition to athletes and fans alike.”
Through this partnership, Pure Nutrition aims to strengthen its presence in the sports nutrition space while driving awareness around clean and effective supplementation, reinforcing its positioning in India’s rapidly growing fitness and wellness market.
