New Delhi: Doritos, the world’s No.1 nacho chip brand, has unveiled its latest campaign, “Every Hangout Needs Doritos,” positioning itself as the ultimate snack for social gatherings among young consumers.
The campaign builds on the insight that hangouts—ranging from casual meetups and gaming sessions to house parties—have become an integral part of how young India connects and unwinds. By placing Doritos at the centre of these moments, the brand aims to reinforce its relevance in evolving social rituals.
At the heart of the campaign is a film that travels across global cities including Paris, New York, and Delhi, showcasing how the presence of Doritos transforms ordinary gatherings into lively, memorable experiences. The narrative highlights the brand’s bold flavours, distinctive crunch, and global appeal as key elements that elevate the energy of any hangout.
Through these parallel stories, the campaign underscores a universal message: regardless of geography or setting, Doritos brings an aspirational, international edge to shared moments with friends.
Commenting on the campaign, Ankit Agarwal, Marketing Director – Doritos and Kurkure, PepsiCo India, said, “Doritos has always stood for bold flavour, a fearless attitude, and a spirit that celebrates doing things differently. As the world’s No.1* nacho chip brand, it represents a global snacking culture that is fun, expressive, and unapologetically youthful. With ‘Every Hangout Needs Doritos,’ we wanted to bring this personality to life by celebrating India’s growing hangout culture, those spontaneous moments when friends come together to relax, celebrate, or simply enjoy each other’s company. The campaign film captures how Doritos naturally becomes the snack that elevates these moments, adding a bold, international twist to every hangout.”
Agency credits:
Brand – Doritos, PepsiCo India
Agency – Leo India
