Mumbai: Panda’s Box has rolled out its #ScreenFreeNavratri campaign, a nine-day digital detox initiative aimed at encouraging families to reduce screen time and engage in culturally rooted activities during Navratri.
Positioned at the intersection of digital wellness and cultural engagement, the campaign invites families to replace 15 minutes of daily screen usage with offline activities designed to foster mindfulness among children and strengthen parent-child bonding.
The initiative is built around community participation, leveraging hashtags such as #ScreenFreeNavratri, #OfflineIsTheNewCool, and #9Nights0Screens to encourage families to share their experiences and inspire others to adopt similar habits.
Commenting on the campaign, Rajat Mendiratta, Founder of Panda’s Box, said, “Campaigns today are about participation, not just messaging. With this initiative, we are creating a simple format that encourages families to actively engage, share, and build meaningful habits together.”
Structured across nine days, the campaign features a curated set of activities for each day of Navratri, including storytelling on traditions, Garba and cultural dance, DIY crafts, mantra chanting, colouring, and learning about Maa Durga’s stories. It culminates with Kanya Pujan preparations, celebrations, and a Ram Navami temple visit.
Participants are required to complete one activity daily and submit a short video via WhatsApp, with only those completing all nine days without screen usage qualifying for the final reward.
Adding to this, Sukriti Mendiratta, Founder of Panda’s Box, said, “The idea is to make going offline feel rewarding and relevant. By combining tradition with participation-led content, the campaign encourages families to create and share moments that truly matter.”
As part of the initiative, the winning family will receive a six-month Panda’s Box subscription along with support for a Kanya Pujan or donation initiative for girls through a partner NGO.
