Mumbai: The ABBY Awards 2026 Powered by The One Club for Creativity / The One Show has announced the appointment of Bianca Guimaraes, Founding Partner and Executive Creative Director at Mischief USA, as Jury Chair in the STILL DIGITAL category.
Guimaraes is known for leading culture-defining campaigns that have reshaped brand narratives globally, playing a key role in propelling Mischief USA to the #1 independent agency of the year multiple times across industry platforms including Ad Age, Adweek, Campaign US and Effies. In a span of three years, her work has garnered over 100 international awards, including an Emmy.
Prior to Mischief, Guimaraes spent six years at BBDO New York, and was recognised as Shots Rising Star in 2017, along with being named Next Creative Leader by One Show in 2016. WARC has also ranked Mischief USA as the world’s most effective independent agency.
The ABBY Awards 2026 Powered by The One Club | The One Show will be held during Goafest 2026, scheduled to take place from May 20 to 22, 2026, in Goa.
