Mumbai: Sidhartha Patnaik has stepped down from his role as Head of Non-Biddable APAC at WPP Media, marking the end of a nearly two-decade-long journey across the WPP ecosystem.
Patnaik announced his departure via a LinkedIn post, reflecting on his professional journey spanning over 19 years across markets and leadership roles within Mindshare, GroupM, and WPP Media.
Sharing the update, Sidhartha Patnaik said, “Closing a 19+ years chapter with gratitude — and stepping into a new one with curiosity. This March, I wrapped up an incredible APAC journey that began in 2007 at Mindshare Bangalore and grew across geographies with Mindshare, GroupM, and WPP Media – culminating at Singapore. It has been a career shaped by brilliant Leaders, Peers & Teams, challenging problems, and the kind of collaborations that leave a lasting impact.
As I move ahead, I’m looking forward to what comes next. Exploring opportunities that bring together my experience across media, strategy, transformation, technology, people and product towards making eaningful change. I’m excited about new conversations, new possibilities, and new ways to build value. Thank you to everyone that I’ve had the privilege to work with over the years. Here’s to what comes next and wishing my associates all the very best.”
Over the course of his career, Patnaik has built expertise across programmatic media buying, AI, prompt engineering, media strategy, and transformation, contributing to the evolution of non-biddable media and data-driven marketing practices in the APAC region.
